Understanding Google My Business & Local Search
Category Archive For "Local Social"
New Podcast Series: Deep Dive into Local with Mike Blumenthal & Mary Bowling
Every week Mary and I (and occasionally some guests) meet to discuss some of the bigger local search issues confronting local marketers and local businesses. We spend anywhere from 5 to 20 minutes covering the issues. The current and previous episodes (which are also available as video) are now available as podcasts. Sign up for your …
Local U Advanced – End of Super Early Bird Pricing & Speaker Interview with Joy Hawkins
The LocalU Advanced Super Early Bird Pricing ($599 or $549 for 3 or more) goes up $100 at the end of day 9/8/2016. So order today. To give you a sense of the kind of speakers and topics we will be dealing with we are interviewing some of the speakers. In this second interview of …
Pokemon Go – A Glimpse into the Future of Local Marketing
The wild uptake of Pokemon Go over the weekend demonstrates in a show not tell way the power of these sorts of virtual segmented detached alienated “augmented”* reality experiences to create real world buzz and traffic. If you are not familiar with it (hard to believe that it was actually competing for news cycles), it …
Google MyBusiness Now Surfacing Web Verify Option
If a local business had a website verified in the Google Search Console prior to verifying in Local, Google would on occasion auto verify the local listing without the need for a post card or phone call. Previously this would just happen with no forward facing interface and would often be a surprise to the claimant. Now, …
Local U Advanced Training Minneapolis – June 27th – Ticket Price Increases 6/1
Local U Advanced Training is coming to Minneapolis this June 27th. Scheduled the day after the MNSearch Summit so you can attend both, it promises to be a great event. Duane Forrester from Bing and Jade Wang of Google will both be at Local U as will Darren Shaw of Whitespark, Mary Bowling, Aaron Weiche, Dana DiTomaso …
Making Hay While the Sh*t Flies – What Should Union Street Do Now?
The internet is a funny place. A world of opportunity and a world of pain. The Union Street Guest House is in the middle of a maelstrom of its own creation. One that if managed properly could serve them well over the long haul and if managed improperly could flag them for years. There’s no …
Reviewer Demographics – Facebook has more Women, Yelp has more Men
We live in a big country. There are differences in behaviors between men and women, rural and urban and regionally. This is as true on line as it is offline. Those who leave reviews are not a uniform lot nor are their preferred review sites. In my recent research as to which sites US internet users …
Where Do Consumers Leave Local Reviews? Facebook Now #2
TL;dr: Amongst consumers that leave reviews more than once per year, which sites do consumers prefer for leaving reviews? The answer might surprise you. Google is number one overall but Facebook made a strong showing and outpaced Yelp for the number two spot as a preferred site to leave reviews. Reviews have two sides: Where do people read them? …
Factual No Longer Accepting Individual Updates
Nyagoslav Zhekov, who recently joined Whitespark, just sent this along: Factual stopped accepting individual manual contributions through their website (see here when you choose “Update/Add Business Data”). Instead, now they urge business owners to contact some of the “Trusted Data Contributors” to get the listings updated (obviously, in exchange of a small fee, which is not mentioned …
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