Understanding Google My Business & Local Search
Category Archive For "Google+ Local"
SCrolling Local Brand result
It is interesting that this new Brand Scroll Pack is being displayed and obviously tested simultaneously with a segmented display that splits the results of a typical, single location brand search into multiple segments in the results. See Joy Hawkin’s write up on the Local Search Forum.
Local Scroll Pack Spotted on Retail, Restaurants & Professional Service Searches
The lawyer Local Scroll Pack, like those for service area businesses, did not include images. In these however, the only visible call to action without visiting the Local Finder, was a click to call option.
Google Showing New Local Scroll Pak
Google appears to be testing (rolling out?) a new Local Scroll Pak display that provides a horizontal scrolling view of the top local search results. The result, first pointed out to me by Todd Moss, is currently showing on my iPhone for the search Moving Companies San Francisco. It is also showing for similar searches …
Google Turns on “Reserve” for Trip Advisor – Where’s the Effing Off Button?
Apparently Google has turned on their Reserve relationship with Trip Advisor allowing consumers to purchase tickets directly from the Business Profile (aka Knowledge Panel). Only problem? Once activated within Google, a business can’t shut this off from within Google. I noted last week seeing these Reserve with Google “buy tickets” button in Business Profiles for a …
Google My Business Rolling Out Short Names
Google has started the rollout of “Short Names”; the ability of a business to create a custom, short URL that then can be used for easy access to their business profile on Google. Customers can enter the short name URL in the browser’s address bar, like “g.page/[yourcustomname]”, to go directly to your Business Profile. So …
Finding Google Local Spam at Scale
TL;DR On the shoulders of others, a technique that can help you uncover Google Local Spam at greater scale. The Inspiration Over the years, Google Maps has lost many advanced search features* making spam identification harder and harder. A few weeks back Dave DiGregorio, a local SEO in NJ, posted a tip on Twitter that …
Google Local Spammy Lead Gen Listings & How they Work on the Ground
In 2009 I met with the then head of Google Local, Carter Maslan, and asked why they allowed so much spam to continue to exist in Maps after they were alerted to it. He assured me that it wasn’t very visible and it was being used to “inoculate the system” against future abuses. The Disease …
How Google Helped Foster the Fake Review Economy and Benefits from It
Fake reviews are a long term AND growing problem at Google. The unfortunate reality is that Google helped create this illegal market place and benefits from it economically. Google has, over the years, created both new opportunities in existing markets AND created new market opportunities. And Google often touts the economic benefits that it brings …
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