Understanding Google My Business & Local Search
Category Archive For "Google+ Local"
Google Local Tests Continue With New CTA and Related Searches
This test is very interesting, taking elements of the Scroll pack test but applying them to the traditional 3 Pack. The more obvious “View more” call to action would seem likely to attract significant user attention. The suggested alternative searches likewise would get some traffic and those business that do well across multiple categories are …
Want to Protest SeaWorld? Visit their Knowledge Panel for Details
Or when the Dallas Petland might have a hiccup about the Dallas Puppylmill protests when you search for Dallas Petland events:
Google Local Testing Splitting CTA’s From Main Business Profile on Mobile
On the Near Me result above, the CTAs are almost at the bottom of the page below the events and alternative suggestions. While on the Anchor Bar Buffalo NY search below they are much closer to the top and above the events.
Google Local Events: Immersive Experience or Endless Loop?
Google has long spoken about the immersive search experience as a way to give the user the answers they are looking for. Without leaving Google. Probably not a bad idea in general for much of local. But in this case, while a searcher may get immersed in looking for event details from the business profile …
Is Google Sunsetting the Local Finder in Favor of Google Maps?
Why does it Matter? The Local Finder, rolled out during the summer of 2015, as a listing view that replaced the single listing view that had been rolled out during the fall fo 2014. It has been a fast reliable and lightweight way to explore more listings related to the primary search without the overhead …
Google Local Shows Photos to Match the User Query – And what it Means to You
But the fact that there appears to be a rhyme or reason. Or at least the beginnings of one. Google has the best image recognition technology of the major players and that seems to be finally impacting local results. In this screen grab of the new Local Scroll Pack this use of image recognition to …
Why Brands Should Be Worried About the Local Scroll Pack
As Dan Leibson of Local Seo Guide noted in a conversation discussing these results: “I’m curious how this will net out. I would imagine for retail brands that focus on diverse products e.g. big box, they could theoretically net out ahead”. I think that is largely true IF a brand is surfaced for the categories/attributes …
Local Scroll Pack Now Showing Ads
And here is an ad from the storage industry:
Google Tweaks Local Scroll Pack Yet Again
On non-restaurant searches, the suggested alternative categories show the bright, red Maps pin instead. When the suggested alternative search categories are expanded, the Local Scroll Pack becomes a rainbow of seductive color. With the first rollout, I worried that users would not interact with the local listings as frequently. But, while we await full rollout, …
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