Google Local Search Phone Hack

Tim Colling and Helmut Schmidt (Google Local TC Extraordinaire) both pointed out to me that if you add the word ‘phone’ to your keyword local search, Google DOES in fact surface the phone number. Thus while a search like emergency services buffalo or emergency plumber buffalo would not return a phone number (even though they should…Google …

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Are Phone Numbers Returning to the 3 Pack?

Jennifer Slegg of theSEMPost is reporting the return of phone numbers to the Local 3 Pack results. I am not yet seeing them on my Mac with Safari, Chrome or Firefox although some others are reporting seeing them. Update: As of about 5:00 pm eastern they were showing world wide.  Certainly their return would prove …

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Google Testing HSA display + Local 3 Pack

Service businesses have been in a tizzy of late worrying about the possible demise of the local pack and its replacement by the Home Services Ad format. This would effectively monetize all of the prime real estate in local search and interject Google into their quoting process. Maybe this screen shot will provide a small safe …

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Personal Assistants & the Changing Nature of Local Search

Join Mary Bowling, David Mihm and me for the newest Deep Dive in Local Video. Each week we share our thoughts about the critical news and events in the past week in local. In the second half of that weekly video  we take a deeper strategic and tactical dive into one interesting area that caught their attention during the week and …

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An Updated List of Apple Business Listing Data Providers

Interested in who provides business listing data to Apple Maps? With rollout of iOS 9 Apple is becoming ever more important in local search. This fact struck home early this year when a major theme park contacted me and said that people were piling up at their service entrance instead of their front gate. Turned …

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