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Understanding Google My Business & Local Search

Google Local Search Phone Hack

Tim Colling and Helmut Schmidt (Google Local TC Extraordinaire) both pointed out to me that if you add the word ‘phone’ to your keyword local search, Google DOES in fact surface the phone number.

Thus while a search like emergency services buffalo or emergency plumber buffalo would not return a phone number (even though they should…Google what are you thinking???), a searcher can surface it with the search emergency services buffalo phone

I have not found a way to surface street address in the Local Pack but maybe there is one?

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Maybe this will make our good friend, Dave happy… hmm probably not. 🙂