Google My Business Guidelines are Like Traffic Signals to New Yorkers – A (Very) Rough Suggestion

To paraphrase David Letterman, Google My Business Guidelines are like traffic signals to New Yorkers… just a rough suggestion. Google clearly states in the guidelines that “your name should reflect your business’ real-world name, as used consistently on your storefront, website, stationery, and as known to customers. Accurately representing your business name helps customers find … Continue reading Google My Business Guidelines are Like Traffic Signals to New Yorkers – A (Very) Rough Suggestion

Google Adds Insult to Injury as They Enter the Google Hall of Shame in 2018

In late October I reported of widespread name abuse in the jewelry industry near Toronto. I even flagged it on Google thinking that it was so very obvious that even with their collective spam fighting head stuck so deeply into a dark, posterior orifice they would be able to correctly identify it and remove it. … Continue reading Google Adds Insult to Injury as They Enter the Google Hall of Shame in 2018

Google Level 5 Local Guide Dies of Caffeine Poisoning While Reviewing Thousands of Starbucks Last Week

Ok. I admit I don’t know if Mark Henderson, Google Local Guide Level 5 really did die from caffeine1 but I do know that he reviewed thousands of Starbucks across the Midwest, the Eastern Seaboard and the South last week. And I know that he is a Level 5 Local Guide and that if he … Continue reading Google Level 5 Local Guide Dies of Caffeine Poisoning While Reviewing Thousands of Starbucks Last Week

Should You Add City to Your Business Name at Google My Business?

Should you add city to your business name at Google? This question recently came in from John Simonson from Webstream Dynamics at the Local U forum (paywall): A (small) multi-location retailer who just starting using Yext was told by a Yext rep to append to their business name their city so to distinguish between their … Continue reading Should You Add City to Your Business Name at Google My Business?