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Understanding Google My Business & Local Search

Google Spam Hall of Shame

It’s beem a while since I have posted to the Google Spam Hall of Shame. It’s not that there is any less of it or that it is less obvious, its just that I have been busy on other projects.

But I couldn’t resist this example of systemic name abuse occurring in the jewelry business in Toronto. As well as every other vertical and in every other market. This example shows the degree of degradation that occurs in some search results: