Understanding Google My Business & Local Search
Category Archive For "Google Offers (Coupons)"
Google Coupons Continue Their Rise From the Dead
Since their inception, Google Coupons have been invisible to most searchers and offered little value to the SMB. Buried deep within the local listings and no front page exposure, they seemed to be the poor step child of the Google Maps world. Google Coupons are now beginning to be exposed to the the light of …
Google Begins Nationwide Rollout of Tags and Adds New Features
Google has just announced at the LatLong Blog, the beginning of a nationwide rollout of Tags, their paid, local listing enhancement. The feature, first tested in early February and rolled out to 11 cities last month, will first be available in the states where they have already had Tags (California, Texas, Illinois, Georgia, Washington, and …
Will Google Maps Coupons Rise From the Dead with the New Mobile Option?
Coupons in Google Maps have long been the forgotten step-child with little promotion on the part of Google and even less visibility in Maps and in the main search results. The result has been that they have been of little real value to anyone. Is that about to change? The Google LatLong just announced that …
Google LBC: New Link to Coupon Feature Raising Visibility of Coupons?
Despite a deep recession where coupon use is on the rise and an opportunity to make on-line coupons work for a large audience, Google’s Coupon feature has long been the forgotten feature of the Local Business Center. LBC coupons have been buggy, less than predictable and well, so very hidden from searchers to be of …
Confessions of a Google Enabler: In search of Coupons
Each morning when I rise, I check the RSS feed from the Google Maps Support Forums. I try to answer a few questions from wayward business folks that have no place else to turn. I often feel that in doing so, I am removing from Google the very real burden of providing actual support. Here …
Google Coupons see Large Decline in Major Markets Amongst SMB’s
There is the old marketing rule of thumb (written of course by marketers) that the time to grab market share is in a down market. The other marketing rule of the thumb is that coupon use goes up in down markets. According to a recent NY Times article In Lean Times, Online Coupons Are Catching On. …
Most Read Posts of 2008
Most Read New Articles in 2008 Here are the 10 articles (who picked 10 as the appropriate number, anyways?) written in 2008 that received the most readership during the past year. Readership and traffic have moved up significantly compared to last year, growing along with the broader interest in Local. My Top 10 most read stories of …
In the Trenches: the reality of SMB Marketing- Bruce’s Sew Handy Interview
The Local Search Marketing industry is in its infancy. The following interview covers the good, the bad and the reality of SMB Marketing and how far there is still yet to go for SMB’s to take advantage of its power. Chuck Bruce of Bruce’s Sew Handy, caught my attention when he gave a testimonial for …
Google Maps Kiosks found in the wild
Martijn Beijk has spotted Google Maps embedded in an ATM kiosk in Barcelona, Spain. These Google Maps kiosks were widely reported on last fall when gasoline pump maker Gilbarco Veeder-Root announced that they would be included in a new generation of gas pump. At the time, there was a coupon feature included that was supposed …
Google Maps: Interview with Carter Maslan
At the end of last week, after the upgrade and bug fixes to the LBC were mostly finished, Carter Maslan, Product Manager for Google Maps, took time to speak with me about the upgrade. You may read the full interview at SearchEngineland. His main points: • The upgrade was intended to improve the UI to …
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