Suspension and Reinclusion on social G+ Local Pages

Update 4/22/15: Google has updated the URL for the page reinclusion request. This is a good news bad news Google story. At least there is some good news. The good news? It appears that Google has dramatically improved the messaging around a listing suspension on a merged social G+ Local listing and is offering a …

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Yelp: Real People. Real Reviews. Deceptive Sales Tactics.

In my talks, I have often said that Google is the print Yellow Pages for the new millennium. But as Rocky Argawal has pointed out that title really falls to Yelp. He has noted that Yelp, in charging some local advertisers $600 per 1,000 impressions,  “despite ostensibly being an Internet company, [their] business model is closer …

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How Many iPhones Does it Take to Tell a Joke? I forget

Siri may be witty but she can’t tell a joke for beans. After I read that Apple had posted a job listing for a writer/editor to refine Siri’s responses I was curious if Siri, who has retorts for many questions,  had yet refined her Borscht Belt Schtick. Apparently not.         

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Google Local: Improved Messaging on Moved Businesses Now Showing

Starting in December Google started rolling out improved instructions & listing messaging on pages for businesses that Google knew had moved locations. Instead of stating that the business was closed Google will, if proper procedure is followed, indicate that a business has relocated. This new messaging is starting to appear in the wild. While still not perfect …

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Loci 2012 – Lisa Barone

A new contributor to the Loci series this year is Lisa Barone. Hired in September by Overit, she oversees Overit’s marketing consulting, social media and content divisions and serves on the agency’s senior staff. She is known internationally for pioneering many of the best practices and strategies for social media, marketing and content in the online, digital …

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