Understanding Google My Business & Local Search
Entries Written By Mike Blumenthal
Suspension and Reinclusion on social G+ Local Pages
Update 4/22/15: Google has updated the URL for the page reinclusion request. This is a good news bad news Google story. At least there is some good news. The good news? It appears that Google has dramatically improved the messaging around a listing suspension on a merged social G+ Local listing and is offering a …
Loci 2012- Justin Sanger
Justin is the Founder and CEO of SupportLocal. He is recognized as a long-time innovator and leader in local search and social. In 2003, he founded LocalLaunch, a leading search engine marketing platform and products company. LocalLaunch was acquired by RH Donnelley/Dex One in 2006. Speaking around the world on the topics of local search …
Yelp: Real People. Real Reviews. Deceptive Sales Tactics.
In my talks, I have often said that Google is the print Yellow Pages for the new millennium. But as Rocky Argawal has pointed out that title really falls to Yelp. He has noted that Yelp, in charging some local advertisers $600 per 1,000 impressions, “despite ostensibly being an Internet company, [their] business model is closer …
How Many iPhones Does it Take to Tell a Joke? I forget
Siri may be witty but she can’t tell a joke for beans. After I read that Apple had posted a job listing for a writer/editor to refine Siri’s responses I was curious if Siri, who has retorts for many questions, had yet refined her Borscht Belt Schtick. Apparently not.
Google Local: Improved Messaging on Moved Businesses Now Showing
Starting in December Google started rolling out improved instructions & listing messaging on pages for businesses that Google knew had moved locations. Instead of stating that the business was closed Google will, if proper procedure is followed, indicate that a business has relocated. This new messaging is starting to appear in the wild. While still not perfect …
Google+ Local Now Suggests Places to Review Based on Your Search History
Google may no longer allow SMBs to run client contests for money or charity to gather reviews. That doesn’t slow Google down from encouraging G+ Local users from leaving more reviews by digging into a users search history. The Google Plus Daily noted several days ago that Google+ Local Now Suggests Places to Review. Google is using …
Do Review Contests that Donate to Charity Violate Google’s Review Guidelines? Yes
Earlier this week when I reported that Review Contests Violate Google’s Guidelines, Dave Squires, Contractor’s Online Access asked this question HI Mike, In Seattle last year I was in local U when I asked Joel Headley during his presentation about indirect incentives. We have a system that provides an incentive to customers by offering to make a monetary donation …
Loci 2012 – Lisa Barone
A new contributor to the Loci series this year is Lisa Barone. Hired in September by Overit, she oversees Overit’s marketing consulting, social media and content divisions and serves on the agency’s senior staff. She is known internationally for pioneering many of the best practices and strategies for social media, marketing and content in the online, digital …
Loci 2012 – Adam Dorfman
Adam Dorfman is an interactive marketing professional with over 15 years experience in all facets of online marketing including local & organic search, pay per click, paid inclusion, email, XML driven advertising, mobile advertising, social networking, content creation, analytics, usability and offline integration as well as web development, hosting, networking and project management. He currently …
Facebook Graph Search and Local From Across the Web- Let the Fight Begin
Facebook with the rollout of Graph Search (terrible name) is staking its ground in local search. Here are selected comments from Matt McGee, Danny Sullivan & Greg Sterling that I thought summarized the situation well: Greg Sterling What Does FB (Graph) Search Mean for Local? If Facebook’s execution is successful and the UX is good …
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