Some Tidbits from Google’s Rollouts Yesterday

The weird stuff from yesterday has come into clearer focus. New Maps, Back to the Future on Review Rating Stars (although red this time), New G+ (argh)….but here are some tidbits that might make all of the once and future changes a tad more understandable: The new Google Maps is currently available by invite only. …

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Access Your Local G+ Page with the New 5 Star Treatment

The new local result list display that was discovered today makes more sense when viewed in context of the newly updated Maps. Select the “Go to list of top results” link from the refinement pane and you will arrive at the new page. For those of you that don’t have access to the new Maps view …

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Google Local Returns to a 5 Star System In New Maps

Along with a total revamp of Maps, Google has announced at I/O, the forum and their blog the return to a 5 star review system. You can request an invite to the new Maps here. From their blog post: Users who opt-in to the new Google Maps will now rate businesses on a scale that ranges …

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A Guide to Call Tracking and Local Search

Update 11/25/2014: With the help of CallRail, we have written a new, expanded and authoritative guide to Call Tracking for Local. The question of call tracking keeps coming up in local search. Should it be used? Why or why not? The answer is often posed in stark terms of either you should or you shouldn’t …

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Google Local SAB: How to Move Closer to the City

I frequently get the question of how a business in the burbs can compete in the adjoining major metro area. Obviously, one tactic is to do really, really well organically and appear above the local search results. As a tactic that is roughly akin to drawing to an inside straight in poker… not impossible but …

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