Understanding Google My Business & Local Search
Google Rolling Out New Places Results Page? Or is it a Test? Visible World Wide
Updated: Linda points out that review STARS seemed to have returned in this interface. And they are red.
I was first alerted to this change by Radina Sisheva of 411Locals.com. Google appears to be rolling out a new Places (whatever it will be called) search result page that is visually much more attractive. Apparently this display is world wide and has been reported to be visible in Europe by Myles Anderson at Bright Local. It may be a test but if it is it is a very large one and it appears to me to be a worldwide rollout to bring the visuals of the results in line with Google’s newisgn aesthetic.
With no links on the home page it is not clear how a user will be accessing these results. Interestingly the Map notes “Back to Map for”… the search. I assume for those doing ranking of Places results this might break their software once again. 🙁
You can see the page live by using the Places search modifiers “&prmdo=1&tbm=plcs” on a given search result. I have highlighted some of the visual queues on the page. There is but one large photo associated with a listing and when that listing is rolled over their is box outlining the listing, a single red pin on the map and a call to “see photos”. All in a an attractive display:
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