Understanding Google My Business & Local Search
Entries Written By Mike Blumenthal
Some Recent Posts, Articles & Videos – Or Why is Dad Hunched Over a Keyboard?
Subtitled: Q: Mike, Oh Mike? Would you take out the recycling? A: As soon as I do a word count and proof this article. I have been busy writing over the past week, sometimes on the weekend when you might not have seen the article and other times at other sites that you might not …
Is Google Doubling Down on Local? Yes. Now What
Tl;dr Has Google finally committed to Local? Has Local finally been elevated to the big leagues within Google as a starter instead of being relegated to filling the role of pinch hit competitive enhancer? Is Local receiving both the financial support and more importantly front page Google love that it needs to really succeed. It would …
Thoughts on the Recent Rollout of Aggregate Reviews, Snippets & Critic Reviews in Google SERPS
Since early August with the roll out of Critic Reviews and Top 10 Lists and with the recent rollout of Reviews from the web and a significant review snippet display upgrade, Google has been on a rich snippet tear. Here are some my thoughts, big and small, about these changes. Do you see these changes …
Exploring Oddities of Reviews from the Web with Joy, Sergey & Priya
Conversations with Joy Hawkins, Priya Chandra and Sergey Alakov surfaced some odd behaviors with the new “Reviews from the web” Knowledge Graph feature. These 3rd party reviews were sometimes appearing and other times not when the Knowledge Panel was displaying. After some testing, I determined that the specific query and its degree of relatedness to …
Google Updates Mobile Rich Snippet Display with Pricing Information
In addition to the release of Reviews from the web and new review rich snippet guidelines (again), Google has simultaneously updated the display of mobile organic review rich snippets with more space and additional pricing details. H/T to Aaron Weiche, the CMO at GetFivestars. Although Jared McKiernan of ParkWhiz asks some interesting questions:
Stoppleman to Google: “Delete It” – Yelp Reviews Gone from Knowledge Panel
Yelp reviews, after showing briefly in the new “Reviews from the web” area of the Knowledge Panel, have once again disappeared from site. It would seem that TripAdvisor aggregate reviews are also conspicuously absent. Google must work on the premise of ask for forgiveness not permission. Unfortunately it does not appear that Jeremy Stoppleman (of delete …
Yelp Review Summaries Back in the Google Knowledge Panel
I am not sure whether this message has been approved by Jeremy Stoppleman but at least for now, with the new reviews from the web announced yesterday summaries now showing in the Knowledge Panel, Yelp is back. For those of you that don’t go back to the “early” days of Google Local, it would seem …
Local U Advanced – End of Super Early Bird Pricing & Speaker Interview with Joy Hawkins
The LocalU Advanced Super Early Bird Pricing ($599 or $549 for 3 or more) goes up $100 at the end of day 9/8/2016. So order today. To give you a sense of the kind of speakers and topics we will be dealing with we are interviewing some of the speakers. In this second interview of …
Updated Google Schema Review Guidelines for Local Businesses
Review rich snippets are a powerful local markup type but they have been open to abuse and misuse. Google with release of their critic review snippet extension has also significantly updated their rules for Local Business‘s use of review rich snippets on their website. IN typical Google fashion, the new rules while adding additional use …
Yelp’s Stoppleman on Interstitials & My Yelp Account
h/t to Matt McGee for assembling this on Storify [View the story “Conversation with @jeremys and @mblumenthal” on Storify]
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