Understanding Google My Business & Local Search
Entries Written By Mike Blumenthal
Bricks & Mortar Stores Getting New Local 3 Pack Treatment at Google?
It appears that Google is either broadly testing or perhaps rolling out (or maybe they did this last week and I missed it) a more visual 3 pack with fewer direct contact CTAs for bricks and mortar locations. It appears, at least for now that professionals like lawyers, doctors, insurance agents and service businesses like …
Google Upgrades Mobile Restaurant Display with New Features
Google has recently rolled out a number of upgrades to their mobile restaurant search results: Speedier Menu Data in an AMP like form More visual card like Local Finder results Addition of Happy Hours Speedier Menu Data in an AMP like form With the rollout of the updated Google search app, Google is starting to …
Google Pack Adds Ability To Segment Results by Rating & Hours
Sergey Alakov, an active local SEO from Toronto, just noted on Twitter that Google has finally rolled out the ability to segment all local rpack esults on both the desktop and mobile by ratings and by hours. The feature had been first spotted in tests in early September and the tests have recurred since then. It has been available for …
Google My Business Expanding Wheelchair Accessibility Attributes
When Google rolled out the ability to add attributes to single locations earlier this month, they excluded professionals from adding attributes. I noticed yesterday that now all professionals (doctors, lawyers etc) are encouraged to add the attributes relating to wheelchair accessibility. Unfortunately this is the only attribute that they are allowed to add at this …
Google My Business Really, Really, Really Wants Your Photos – Will They Really Send You More Website Visits?
Over that past 6 months Google has gone to great lengths to get businesses to post most photos in the My Business Dashboard…. For months Google has encouraged business with the promise that (and I quote): Businesses with recent photos typically receive more clicks to their websites. Offering up ranking gains or at least more …
Menu Attributes – Why Your Services Page Just Got More Important
It’s time for every business to take a second look at their services page and be sure that it is a great page that converts your local customers. Last week Google added Attributes to the Google My Business Dashboard. Earlier this week they added the ability to add menus via the Google My Business API. …
Is Amazon Defining the Future of Bricks and Mortar Retail with AI?
Bricks and mortar has expenses like staffing that don’t exist in online shopping. They also have checkout friction that slows the process and is one of the pain points. Self checkout that you see at BJ’s or a few grocery stores might be good for the business but they have never been good for the …
Google Local Spam Hall of Shame
If its good enough to do, its good enough to do in excess. Particularly with a name that gets verified in the GMB. The only questions I have remaining are his age, his wife’s name and how many children he has. Maybe Google should do away with categories and attributes and just allow businesses to …
Google My Business Rolling Out Attributes to Single Listings
In May Google added the ability to add yes/no attributes via API in May and allowed API users to add non binary attributes like menu links in September. Joy Hawkins has reported that the GMB now has the ability to add attributes to single listings. It is interesting that: Attributes are not available to all business types (lawyers and doctors do …
Google Adding More GMB Notifications?
Barry Schwartz reported on a new feature that allows configuration of your Google My Business settings to send notifications on a wider range of tasks than was previously permitted. The new feature will allow the account (as opposed to each location) to set email and mobile app notifications for the following activities: Important updates Google …
© Copyright 2024 - MIKE BLUMENTHAL, ALL RIGHT RESERVED.