Understanding Google My Business & Local Search
Entries Written By Mike Blumenthal
Amazon “Misappropriates” News Cycle (Oh.. and $61.7 Mil of Tips)
Last Tuesday, February 2nd, was a big news day for Amazon. Everyone read the headlines that Bezos was moving on up to Chairman of the Board in the 3rd quarter. The stock market responded positively and the news of the change and the story gained widespread traction with Google showing 44,500,000 articles on the topic: …
Google Testing (or Rolling out?) New 3-Pack Carousel
Downdated 6/22: This was reported by Barry Schwartz as first spotted in November by Velentin Pletzer and seen off and on in June by tl;dr Marketing. The current widespread visibility implies that this might be the rollout and not a test. Over the weekend, my mobile devices are all seeing a new 3-pack with a carousel display …
Google Maps Updated to Include Black Lives Matter Plaza
As noted by John Gruber, sometimes the pen can send a mighty message. Or rather in this case, a paint brush. Yesterday (Friday), The Mayor of DC declared part of a street that runs near the White House “Black Lives Matter Plaza”, inaugurating the new plaza with giant yellow letters and a brand-new street sign. …
The World’s Best Bialys and Local Search’s Worst Nightmare – Robots.txt
Update 6/14: Google has now started to index the site. As of now there are two of about 20 pages that have been indexed. Update 6/12: Good news. Kossars have fixed their robots.txt file and removed the disallow function that prevented Google from indexing them. Onward and upward. User-agent: * *************************************************** I was thinking about New …
Google My Business Websites Pass 36 Million Created – Why Should You Care?
Google My Business Websites, first released publicly in June of 2017, has passed 36 million sites created and continues on a strong upward trend. From the beginning, GMB Websites has seen strong growth, passing a million sites built within the first 6 months and really taking off, passing 10 million sites built, by the fall …
Google Local Tests Continue With New CTA and Related Searches
This test is very interesting, taking elements of the Scroll pack test but applying them to the traditional 3 Pack. The more obvious “View more” call to action would seem likely to attract significant user attention. The suggested alternative searches likewise would get some traffic and those business that do well across multiple categories are …
Want to Protest SeaWorld? Visit their Knowledge Panel for Details
Or when the Dallas Petland might have a hiccup about the Dallas Puppylmill protests when you search for Dallas Petland events:
Google Local Testing Splitting CTA’s From Main Business Profile on Mobile
On the Near Me result above, the CTAs are almost at the bottom of the page below the events and alternative suggestions. While on the Anchor Bar Buffalo NY search below they are much closer to the top and above the events.
© Copyright 2022 - MIKE BLUMENTHAL, ALL RIGHT RESERVED.