Google Testing (or Rolling out?) New 3-Pack Carousel

Downdated 6/22: This was reported by Barry Schwartz as first spotted in November by Velentin Pletzer and seen off and on in June by tl;dr Marketing. The current widespread visibility implies that this might be the rollout and not a test. Over the weekend, my mobile devices are all seeing a new 3-pack with a carousel display …

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Google Maps Updated to Include Black Lives Matter Plaza

As noted by John Gruber, sometimes the pen can send a mighty message. Or rather in this case, a paint brush. Yesterday (Friday), The Mayor of DC declared part of a street that runs near the White House “Black Lives Matter Plaza”, inaugurating the new plaza with giant yellow letters and a brand-new street sign. …

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Google Local Tests Continue With New CTA and Related Searches

This test is very interesting, taking elements of the Scroll pack test but applying them to the traditional 3 Pack. The more obvious “View more” call to action would seem likely to attract significant user attention. The suggested alternative searches likewise would get some traffic and those business that do well across multiple categories are …

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