Is Google Local Changing the Metaphor For Local Ranking?

For as long as Google has displayed local results they have done so with a modified Yellow Page listing approach albeit one that ranked by prominence rather than distance or alphabetically. With the rollout of the new Google Maps preview, the loss of the Places search link & Places search from the main page of …

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Authorship Brownouts Due to “FaceRank”?

Several months ago my author photo stopped showing on my articles in the Google search results. I double checked all of my settings several times and they appeared correct.  I didn’t really have time to fool with it until the end of last month when I reached out to Matt McGee, AJ Kohn and Aaron …

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Categories in the new Places for Business Dashboard

One of the big changes in the rollout of the new Places for Business Dashboard is a change with categories. Categories have long been a key factor in Google’s determination of relevance of a listing. Google has added some additional categories, changed how categories are handled as well how many categories a business is allowed …

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Google+ Local: Moving Locations? New Procedure

The way that Google has been encouraging SMBs to move to a new location has long been a kludge. Last night Google announced a somewhat more intuitive procedure although it still has a touch of kludge about it. From the forum post by Jade: Verified business owner of a page, and is your business moving …

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Google Local: Rel = Publisher Or Rel=Author? You Should Do Both

There were a number of questions after I reported that a new Google+ Local claim of a business in Plus (not the Dasbboard) generated instructions to add the rel=publisher rich snippet to your website. Many asked whether rel=publisher should replace the rel=author snippet. The answer is that you should do both. Daniel Berman explained it …

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