Local Links of Interest

Google’s LBC: Now With More Fiber– Mike Boland, Kelsey Group A good summary of how the inclusion of video in the Google LBC can benefit local search marketing. Interestingly, he points out that Google was allowing (c)ompanies such as TurnHere and eLocalListing were already uploading this content for their SMB clients via direct partnership, but …

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Local Links of Interest

From Camel’s Eyelids to Auto-geolocation: the Future of Mobile and Local Search AIMClear Blog A good update of the local session at NY SES. Steered Wrong: Drivers Trust GPS Even to a Fault – Jennifer Saranow, Wall Street Journal What can you say?

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iPhone SDK: a tipping point for Local Search?

Apple’s announcement of their software development kit was big in the tech news arena but got scant coverage in the search world. From where I sit, it appears to be a seminal event that will define local search for the next decade and will lead to a dramatic upsurge in hyper local searches. There was …

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Local Links of Interest

KML: HTML for the Geoweb – Christopher Schmidt, TechnicalRamblings KML has become the “HTML” of the Geographic Web. With limited semantic meaning, a combination of mostly-human understandable XML tags for the majority of the usages, widespread use and abuse for purposes far beyond the original thoughts and intentions of the designers, and more, KML fits …

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Local Links of Interest

Google Local Maps Is Not Yellow Pages – Miriam Ellis, SEO Igloo An insightful piece on the conflict between SMB expecations and reality in Google Maps and what Google can do to help improve the situation. In the “not every Map Idea is a Good Map Idea” Category: My Neighbors are Nucking Futs – Jerrold, …

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The changing nature of Local Search

I ran across this ad for a “Local Search Expert” this morning in the Houston Craig’s List: This ad intriuged me on a number of levels. One could draw conclusions about the SEM industry, the Local 10-Pack or the need for qualified pros in major markeets. But the takeaway for me was that Local has …

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Local Links of Interest

Google to add video to local business record in Maps – Mike The Internet Guy Don’t Pee in the Pool. Responsible Social Media Marketing – Marty Weintraub , AimClearBlog I have never really engaged in social media marketing. When I wanted to I asked Marty for advise and was impressed with his understanding of it. …

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Local Links of Interest

Evidence Clear: Better Usability = More Mobile Internet Usage – Greg Sterling Localmobilesearch.com AT&T Mobility president and CEO Ralph de la Vega reportedly told audience members at the GSMA Mobile World Congress Thursday that 95% of iPhone owners surf the mobile Web, although only 30% had done so before. About half have also watched videos …

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Is all search local?

I did an interview with Rand Fishkin yesterday that was published at SEOMoz.org. One of the questions that came up in the interview was: There have been estimates that nearly 40% of all search queries have some sort of local intent – to what degree do you think that’s an accurate estimate? Here is the …

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