Understanding Google My Business & Local Search
Local Links of Interest
Googleâ€™s LBC: Now With More Fiber– Mike Boland, Kelsey Group
A good summary of how the inclusion of video in the Google LBC can benefit local search marketing. Interestingly, he points out that Google was allowing (c)ompanies such as TurnHere and eLocalListing were already uploading this content for their SMB clients via direct partnership, but this essentially makes it possible for more firms to do it with less friction.
State-of-the Art: Trends in Mobile Search – Jeff Quip, AimClear Blog
An good summary of the session at SES New York 2008 search marketing conference. Outlines in broad details the history & future of the mobile search market and why it makes sense to be there now
Google search plug-in for Windows Mobile promises more of the same – Tim Conneally, BetaNews
Notes the availability of a plug-in for Windows Mobile devices, which provides a shortcut on the home screen to Google’s search. He also provides anectdotal reports of Google mobile search dominance and how this supports that dominance.
New comScore IYPÂ Data – Greg Sterling, Screenwerk
The numbers indicate that Yellowpages.com network have a significant share of the IYP searches. But it is hard to tell since as Greg points out “(t)hese traffic data donâ€™t capture local search on the main search engines, which is where much of the local query volume is.”
700MHz Non-Surprise: Verizon & AT&T Win Auction Blocks – Greg Sterling, LocalMobileSearch
Google’s wireless-auction loss called possible win – Eric Auchard, Reuters
Google Inc’s losing bid for coveted wireless airwaves may prove a victory for the Web search leader as it still stands to get access to mobile networks without spending tens of billions of dollars to build one, analysts said on Thursday.
Wall Street analysts said the Silicon Valley Internet search and advertising giant has succeeded in forcing open network requirements upon winning bidder Verizon Communications via Google’s apparent strategy of “bidding to lose.”
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