Understanding Google My Business & Local Search
Category Archive For "Local Search"
Is all search local?
I did an interview with Rand Fishkin yesterday that was published at SEOMoz.org. One of the questions that came up in the interview was: There have been estimates that nearly 40% of all search queries have some sort of local intent – to what degree do you think that’s an accurate estimate? Here is the …
Local is “over rated” – Local is “under rated”
This was mostly written as a response to comments in my interview with Miriam at SEOIgloo. I realized that I can only write so many words before breakfast so I have posted the comment slightly changed here. There are those who say that “local search gets no respect, it should be important to all” and …
Captive Viewers+Demographic Knowledge+Location Awareness= AppleTV2’s Targeted Local Ads?
While reporting on Apple’s mobile strategy at MacWorld I was enamored by the elegance and usability of Apple’s AppleTV2. It solved a problem that we didn’t know we had (how to avoid driving to BlockBuster), was easy to use, very cool and consistent with Apple’s overall strategy of using the computer (or 2) as the …
Local Links of Interest
Google News’ New Local Angle – Greg Sterling, SEL detailing Google’s new local news service, similar to topix.com In CBS Test, Mobile Ads Find Users – Laura Holson, NY Times CBS plans to announce on Wednesday that it is trying one of the first serious experiments with cellphone advertising that is customized for a person’s …
MerchantCircle makes me feel…
Last week I received an automated email from Yahoo Local that hit the target for automated communications. It sent me relevant information in a timely fashion about something that I cared about. I was impressed. I had encouraged Google to follow a similar path. But alas not all surveys work equally well. MerchantCircle must have …
Yahoo Local makes me feel good
Many small business people feel embattled, besieged and forgotten. The move toward the “free” business listings of the Internet has removed one monkey from their back – the FUD of the Yellow Pages only to replace it with the inscrutable Google Maps. Small business people hate standing in line and begging for help ala Google …
Mobile User Survey Redux: the Late Adopter
After Greg Sterling surveyed SEL readers on their mobile internet usage patterns, I thought it would be interesting to survey a totally distinct user group. Greg agreed and we surveyed the 1123 registered readers of OleanInfo.com, of those 124 took the survey. OleanInfo.com is a local portal site catering to folks interested in Olean NY. …
Google Maps: RSS feeds of data into My Maps?
Updated 9:00 am 1/18 One of the on-going problems confronting any local search environment is the difficulty of keeping local data fresh. The many gyrations and the long path of local data before it actually shows up in Google Maps almost guarantees a persistent accuracy problem. Imagine though local sites that are closer to the …
Local Links of Interest
The Chicken has Landed – Sandra Niehaus, Closed Loop Marketing on the role of linkbait worms as feed for surrogate rubber chickens. Microsoft Takes ‘Local’ Targeting into Stores – Greg Sterling, Sreenwerk What Does Your PPC Ad Say About You – Matt McGee, smallbusinesssem.com does a followup piece on MerchantCircle’s marketing stratgies. Rural Verticals: The …
Nominees in Local Search category: 2008 SEMMY Awards
The following are the nominees in the Local Search category for the 2008 SEMMY Awards. The judge(s) will narrow this group down to 5-6 finalists. Congratulations to all nominees! Thanks for the recognition! Local Search Interviews, Information, and Resources Michael Gray, Graywolf | 2/5/07 Location Prominence and Differences in Local OneBox and Google Maps Bill …
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