Understanding Google My Business & Local Search
Category Archive For "Local Social"
What Makes for a Good Author Photo in the Local Results? (Part 2)
So which author avatar is the people’s favorite? Yesterday I promised to share the large scale (1500 responses) survey results as to which author avatar consumers would pick from amongst the local search results when they were asked: If you were selecting a lawyer based on these images, which would you select? Surprised? I admit I was initially. …
Consumer Survey – Where do Consumers find Specialty Lawyers? Not on Facebook
Moses & Rooth Attorneys at Law commissioned me to help them understand how consumers find specialty lawyers. Their goal was to appropriately allocate their marketing dollars in a realistic way between the many choices. Do consumers go to Facebook? How important was their website? What role do reviews play? To that end, we created a Google Survey …
Why I had to Take Chrome Off of My iPhone
CNET writes that Chrome has gained a foothold in mobile but is a no show on the iPhone. Its not hard to understand why most users don’t give it a try but I went so far as to install it on my iPhone was forced to remove it. Not only did it not do what …
The Future of SMB POS Defined by GoPago’s Free POS System
Sometimes the lights go on and the realization strikes that a new metaphor has taken hold and will change the market going forward. That realization struck when I recently read about GoPago’s Free POS system for SMBs. Greg Sterling first wrote about the product in August but it wasn’t until I saw a second article …
What Do Consumers Think of the iPhone Map App?
Much has been reported in the media about the iPhone Map App that Apple rolled out with the release of iOS6. The early reporting was anecdotal, apocalyptic or often just plain wrong but very little of it addressed the question of what consumers thought of Apple’s new Map app. What do they think? It would …
Planning for Social – A Small Not For Profit Takes the Next Step with a Social Media Assessment Survey
The Preschool Learning Center (PLC), a small school for the developmentally disadvantaged in rural upstate NY , is like most not for profits: overworked, understaffed, a heart of gold and a very limited budget. There is probably no better program for kids with autism anywhere and certainly not in the markets they serve. We helped …
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