Understanding Google My Business & Local Search
Category Archive For "Local Social"
Loci 2012 – Adam Dorfman
Adam Dorfman is an interactive marketing professional with over 15 years experience in all facets of online marketing including local & organic search, pay per click, paid inclusion, email, XML driven advertising, mobile advertising, social networking, content creation, analytics, usability and offline integration as well as web development, hosting, networking and project management. He currently …
Facebook Graph Search and Local From Across the Web- Let the Fight Begin
Facebook with the rollout of Graph Search (terrible name) is staking its ground in local search. Here are selected comments from Matt McGee, Danny Sullivan & Greg Sterling that I thought summarized the situation well: Greg Sterling What Does FB (Graph) Search Mean for Local? If Facebook’s execution is successful and the UX is good …
The Disconnect Between What SMBs Use Facebook For and What Consumers Use it For
Last week at Kelsey it was reported that an “astounding 41.7% of SMBs surveyed by BIA/Kelsey say they see Facebook most importantly as an acquisition tool”. Astounding is right. That is a huge disconnect with reality. My recent survey of how consumers find lawyers tallied that 2.1% of the US adult internet users would start their …
What Makes for a Good Author Photo in the Local Results? (Part 2)
So which author avatar is the people’s favorite? Yesterday I promised to share the large scale (1500 responses) survey results as to which author avatar consumers would pick from amongst the local search results when they were asked: If you were selecting a lawyer based on these images, which would you select? Surprised? I admit I was initially. …
Consumer Survey – Where do Consumers find Specialty Lawyers? Not on Facebook
Moses & Rooth Attorneys at Law commissioned me to help them understand how consumers find specialty lawyers. Their goal was to appropriately allocate their marketing dollars in a realistic way between the many choices. Do consumers go to Facebook? How important was their website? What role do reviews play? To that end, we created a Google Survey …
Why I had to Take Chrome Off of My iPhone
CNET writes that Chrome has gained a foothold in mobile but is a no show on the iPhone. Its not hard to understand why most users don’t give it a try but I went so far as to install it on my iPhone was forced to remove it. Not only did it not do what …
The Future of SMB POS Defined by GoPago’s Free POS System
Sometimes the lights go on and the realization strikes that a new metaphor has taken hold and will change the market going forward. That realization struck when I recently read about GoPago’s Free POS system for SMBs. Greg Sterling first wrote about the product in August but it wasn’t until I saw a second article …
What Do Consumers Think of the iPhone Map App?
Much has been reported in the media about the iPhone Map App that Apple rolled out with the release of iOS6. The early reporting was anecdotal, apocalyptic or often just plain wrong but very little of it addressed the question of what consumers thought of Apple’s new Map app. What do they think? It would …
Planning for Social – A Small Not For Profit Takes the Next Step with a Social Media Assessment Survey
The Preschool Learning Center (PLC), a small school for the developmentally disadvantaged in rural upstate NY , is like most not for profits: overworked, understaffed, a heart of gold and a very limited budget. There is probably no better program for kids with autism anywhere and certainly not in the markets they serve. We helped …
Local SMB Survey: 68% Have Facebook Pages, 28% Have Claimed Google Places Listing
As part of Getlisted Local University we occasionally survey the attendees. We ask several questions to assess their level of knowledge about search in general and local search in particular. This survey sample size is very small and self selected from those that registered for the seminar. The participants are primarily small and medium businesses …
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