Pack Tests Continue

Here is a slight variation on the Pack results that Google has been testing. It was visible yesterday on IE (which I don’t have on my machine so I can replicate). The “more” links take the searcher to a brand search rather than a knowledge panel. In being more explicit than the current roll over …

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Free Google Local Duplicate Listing Finder Tool

Finding duplicates for the same listing with the Google local index is critical. Unfortunately the new Maps is terrible at it and G+ creates too many false positives. You can revert to the old Maps and its increasingly quirky behavior or MapMaker to find the duplicates in the Google Local index but both of those …

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Google Local Pack And Carousel Tests Continue

Last week Dr. Pete from Moz shared a new type of carousel replacement that was starting to show in some browsers. It was seen yesterday as well by Daniel Klotz of YDOP and by Max Minzer. It is similar to the test of the carousel replacement from early August but with the Map missing. Darren …

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Your Google My Business Performance Report for September 2014

Google is sending out a new My Business Report via email to verified owners of listings. The report is attractive with meaningful calls to action to visit the My Business or to contact Google Help even if the report is glaringly inaccurate. On the several reports that I have received so far, the review number …

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Google Carousel Eye-Tracking Study: The Big Winner is AdWords

In addition to the Local heat maps & CTR studies that I shared yesterday , Mediative also looked at the behaviors around the Carousel in their study: The Evolution of Google Search Results Pages and Their Effects on User Behaviour”. As with the 7-pack information yesterday, there are limits to this study. The CTR are particularly …

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Local Heat Maps – Lots of Attention, Not So Much Clicking

Mediative has published results of their recent eye-tracking and click through research performed last spring that included local pack and carousel results:  The Evolution of Google Search Results Pages and Their Effects on User Behaviour”. They discuss the local implications in a blog post today. While the study has some methodological issues the results are interesting …

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