Mapquest Adds MapQuest 4 Mobile for iPhone

Sometimes when you get in a car, you are struck by the convenience and utility. You just know that the engineer that designed not just is a good engieer but that she/he loves cars and thinks about how they should be used. Last week, Mapquest showed me the just released MapQuest 4 Mobile for iPhone …

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GoogleBase and Local Business Center experiment to encourage more LBC participation?

Yesterday Google announced at the GoogleBase blog that they’ve “begun experimenting with exposing store locations in Google Product Search…. We think this will help users find nearby store locations, and help merchants get foot traffic into their stores” (thanks to Peter Wyspianski for pointing this out). Google is inviting existing GoogleBase users to submit their local business locations …

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Google LBC Dashboard: Impressions of Impressions and Actions

I was curious to get an overview of dashboard information to understand both the value of Google’s new Local Business Center Dashboard and to attempt to quantify the value of a Local Universal search placement. I have summarzied impressions, actions and the details of actions for 31 of the Dashboards that I have access to. …

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Twitter and Me

The two Davids, among others, have been encouraging me to join the Twitter community and I have done so, with some trepidation, under the user name @mblumenthal. Who do you follow in the Local space and why? What kinds of information do you find most valuable? **** Margaret Shulock publishes her comics individually and as …

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Google Maps: Category Mapspam

Google recently revised their listing guidelines for Maps. They specifically added several sections on appropriate category use. Why? Well because while you and I are stressing over the details like legitimate business naming practices to comply with the guidelines, the spammers long ago went after the long tail of category search very aggressively to maximize …

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Reputation Management and Local Name Changes

Much has been written about reputation management in the Local arena that focuses on tracking internet wide mentions of your company and dealing with negative reviews. As Miriam Ellis points out, communication with the unhappy party can go a long way towards resolving many  online reputation issues. But what if you are unable to track …

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What is Location Prominence?

In the local space a number of us have reported on and studied factors that affect ranking in Google Maps. One factor that has been difficult for us to qualify, much less quantify, is that of “Location Prominence.”   In the organic world all are familiar with the concept of PageRank, a reiterative view of the …

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