Google 7 Packs Dropped But Probably Not as Much as MozCast Indicated

Last week, in the wake of the Google’s Local Algo update, MozCast was showing precipitous decline in their tool that measures visibility of the pack. With the access to the actual queries (thanks to Moz for that transparency), Linda (and to a lesser extent I) noticed anamolies, with totally unpredictable results based on previous searching …

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7 Pack Decline of over 60% Reported by MozCast

Update: Moz has provided me with a list of local searches that were returning packs that no longer are. I am sharing this here as a Google Doc. If you draw any conclusions from the data please reshare it. There has been some discussion at Plus and SearchEngineland about the impact of the recent Local Search …

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