Understanding Google My Business & Local Search
Entries Published On July, 2014
Google 7 Packs Dropped But Probably Not as Much as MozCast Indicated
Last week, in the wake of the Google’s Local Algo update, MozCast was showing precipitous decline in their tool that measures visibility of the pack. With the access to the actual queries (thanks to Moz for that transparency), Linda (and to a lesser extent I) noticed anamolies, with totally unpredictable results based on previous searching …
7 Pack Decline of over 60% Reported by MozCast
Update: Moz has provided me with a list of local searches that were returning packs that no longer are. I am sharing this here as a Google Doc. If you draw any conclusions from the data please reshare it. There has been some discussion at Plus and SearchEngineland about the impact of the recent Local Search …
Google Updates Local Algo with More Web Based Signals – Turmoil in SERPS
Update: Great tip from Joy Hawkins to get a sense of the changes: In fact, if you search Google.ca for anything you’ll see the results that USED to show in the US yesterday (old algorithm I’m guessing) Last night just before going to bed reports (h/t to Brian Mayo) started drifting in about missing 7 packs in the real …
Google to SEO’s, Designers & Advertising Agents: You are BACK ON the Map!
On December 31st, 2009 my headline was: GOOGLE TO SEO’S, DESIGNERS & ADVERTISING AGENTS: YOU ARE OFF THE MAP! Well as of last night, after almost 5 years, you (as well as web designers, advertising agencies and marketing firms) are back in the Local results in most markets (thanks to Max Minzer for the tip). …
Google Sends Out Local Sticker with Sophisticated, Personalized AdWords Solicitation
I just received the this Review Us on Google window sticker enclosed with a very sophisticated and personalized pitch based on the fact that I had a verified Local listing on Google Plus. The sticker was the hook to open the envelope. Once opened I was presented with a very slick, individualized piece of literature. The …
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