Understanding Google My Business & Local Search
Yelp Reports $0.00 per Share Earnings
Yelp has just released their June ending numbers. I wanted to lead with a realistic headline before the other pundits did.
While profit has never been something that Yelp crows about there are some interesting numbers:
- Cumulative reviews grew 44% year over year to approximately 61 million and and approximately 40% of new reviews were contributed through mobile devices.
- Average monthly unique visitors grew 27% year over year to approximately 138 million* and average monthly mobile unique visitors grew 51% year over year to approximately 68 million**
- Active local business accounts grew 55% year over year to approximately 79.9 thousand
It is interesting to note the traffic growth and the fact that Yelp didn’t seem to mention whether it was desktop/mobile search or their mobile app growth. Given Yelp’s incredible performance in the Google desktop SERPS, one has to assume that they are getting an increasing number from Google as opposed to their app.
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