Understanding Google My Business & Local Search
First Reports of 5-Stars Returning to the Main Search Results
Update: We now have screen shots of the 5 Star treatment in the new Local Carousel
The last bastion of Zagat has finally been breached and reports are showing up of 5 Stars returning to the main search results page in the Pack. Poster Valesence shared her sighting of the new display at the LocalSearchForum.
Google announced the return to the 5-Star system in mid-May at the I/O Conference, along with the rollout of the new Google Maps. Phil Rozek reported their return to the Google+ Pages for local last week. The stars have not yet been reported on the new Local Carousel. But they are obviously undergoing testing and while they are are not universally visible it is only a matter of time before both the Pack and Carousel results both show 5-Stars.
Google replaced the yellow stars with the Zagat system in May, 2012 when Google rolled Places pages into Plus. It was clear from August of last year that Google was testing a return to the 5 Star system and they were never removed from local AdWords display.
Here is the screen shot of a 7-Pack with the “new” star treatment:
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