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Understanding Google My Business & Local Search

Getlisted Local University WNY – Additional Reading

Today, I am presenting at the seventh Local University in Ellicottville, NY. in cooperation with Google, Bing and range of local sponsors. Some of you I know and the others I hope to personally meet. Please don’t hesitate to reach out and ask any questions that come to mind or to just introduce yourself.

These links will provide background information and details for a pathway to dig deeper into the world of managing your listing in Google Places and ethically approaching the review process. For those of you that are not in attendance, the links provide a good overview of critical base line ideas and tactics that every local campaign should embrace.
Google Places – Its not your mother’s yellow pages.

Slide 2 – Sept 2011 Search Engine Market Share
Slide 13/14 – The Importance of Page One Visibility
Slides 17/18 – How the Google Cluster Works
Slide 24- Choosing the Right Category – A Tool
Slide 24 – Writing a Great Business Description
Slide 24 – Google Places Policies: Quality guidelines
Slide 25 – Checking for Problems – NAP Audit
Slide 26 – Creating a GeoSitemap – A tool
Slide 33/34 Local Search Ranking Factors – the many variables
Slide 33/34 A brief list of 10 Ranking Factors – somewhat old but still valid and a quick read
Slide 33 Thinking about your Business Name in the Internet Era
Slide 34 – User Generated Content – Geo Tagged Photos
Slide 30 – How To Gather Reviews
Slide 30- Where to Gather Reviews
Slide 35- The Importance of Citations
Slide 35 – 20 Citation Sources in the US
Slide 40- A Listing management tool


Reviews – Jumping Into the Void

Where to Gather Reviews
Principles for a Review Plan: Considerations in encouraging customer reviews
Responding to Negative Reviews – Your Prospects are the Real Audience
Asking for Reviews – UMoveFree Finds the Groove
Garnering Reviews – A Mom & (no) Pop Shop finally Hops on Reviews
Reviews: Lipstick on a Pig Leads to User Backlash
Review Management: 7 Tips on Avoiding Bad Reviews
Google Review Posting Guidelines