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Understanding Google My Business & Local Search

Google Place Page Changes

Last week there were a number of new features that appeared in Places and in the 7 Pack including the inclusion of event information on venue Place pages and pushing the ppc hotel booking feature to the front page. There were several that I did not have time to report on that hit my radar:

Whether a bug or by design, the business email address has been removed from the Places page (thanks to reader Robert Ramirez of He noted, and I agree, that it is a critical piece of information to have about your business on a page that Google positions as a comprehensive “search result” and its absence is strange.

Another interesting tidbit, particularly amidst the frequent disputes over reviews that have occurred, is that Google is now including links to the major review sites near the top of the listing. From a UI point of view it is redundant as the information is readily available down the page. One can only speculate that its inclusion above the fold was an effort to placate the likes of TripAdvisor and Yelp (and I am sure others).