Understanding Google My Business & Local Search
Google Replaces Tele Atlas Data in US with Google StreetView Data
There has been a lot of activity of late in Google Maps with rollout of Places and its attendant controversy, tests of the new Local Listing Ads, Ads in the iPhone, Streetview in Canada & the Czech Republic and lots, lots more. I was at SMX East when Google Maps announced both more detailed Maps and the new Maps error reporting and updating tool.
That announcement in the LatLong Blog though was as interesting for what it didn’t include as what it did. One tidbit that has flown under the radar and was not mentioned in the blog post is that Google Maps has replaced their primary geospatial data provider in the United States, Tele Atlas, with their own data gathered from their StreetView cars.
According to the DirectionsMag.com article a Tele Atlas spokesperson provided this statement on rumors that were floating around the Location Intelligence Conference last week:
“Tele Atlas confirms that Google has decided to stop using Tele Atlas map data for the U.S. Google will now use its own map data. Our relationship with Google for map coverage continues outside of the U.S. in dozens of geographies.”
It was only last year that Tele Atlas and Google signed a long term deal for Tele Atlas to replace Navteq as Google’s sole third party road data provider. In January of this year, after the late 2008 widespread expansion of Streetview in the US I theorized that Google could very well be on the road to replacing TeleAtlas as their supplier.
It is interesting to speculate on the move. Certainly, Tele Atlas’s data quality in the US has not been very high. Complaints about map quality in the forums, which started immediately upon Google using Tele Atlas data, were frequent and have continued. Reports of wrong street names, missing townships and use of very old mapping information were not uncommon. Despite powerful new feedback systems by Tele Atlas, time to repair these errors has often been 6 to 8 months, if ever, leading to additional complaints. It appears that Google’s new map error reporting mechanism can lead to map fixes within 24 hours. The forums, while picking up on the recently changed data, have been surprisingly quiet, given the magnitude of the change. It is also interesting to speculate on why Google was not forthright about this change.
This action speaks very loudly to both Google’s long term intentions in the Maps environment and provides interesting clues as to their immediate capabilities. It portends shakeups in the mapping business and positions Google as a major worldwide player in both delivery Map data and collecting it. It took Google roughly 10 months from rollout of their expanded US Streetview data to delivery of a fully functional Mapping product with routing. Can the rest of the world be far behind?
I hope to have a more in depth look at the implications of this move in another post.
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Comments
48 Comments
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Cathy (80 comments)
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It’s weird the change has actually caused Maps to revert to incorrect data (which used to have the same issue when G first switched to Tele Atlas) and ‘moved’ an entire city from being adjacent to Fort Lauderdale over to being part of the Sarasota FL metro area.
Every query related to Sunrise, FL displays businesses and maps in the Sarasota area, but the actual city of Sunrise is in Broward County. It took quite a while to get the location corrected last time.
I’ve been told ‘problem’ reports have been filed. Hope it gets fixed faster this go-round.
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Mike (2634 comments)
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@Cathy
Would you keep me updated on how long it takes for the changes to be reflected in Maps?
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Mike (2634 comments)
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Yes we will some of that as Google is probably reverting to a public domain data set for areas where they did not gather data similar to what Tele Atlas used when they switched. The difference is that Google is indicating no more than 30 days to fix and there have been reports of fixes within 24 hours.
It has to be discouraging for those affected but maybe this switch will be for the best. Here’s hoping.
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Jim Gianoglio (43 comments)
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Mike – thanks for blowing the cover off this one! I hadn’t noticed the subtle change in map data until reading it from you.
So far, this change (along with the new “Report a problem” map feature) have worked to my advantage, by I wonder if Google will be able to adequately deal with maintaining their own map data. Can the “wisdom of the crowds” really go that far?
I’m curious how they are verifying the reports in maps – satellite imagery, street view, field surveys? It seems unlikely that they’d be doing field surveys, giving their 30 day turnaround time on fixes.
It will be interesting to see how this plays out.
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No More TeleAtlas, Google Goes It Alone For Maps Data?
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[…] 12, 2009 at 10:23am ET by Greg Sterling Mike Blumenthal offers a provocative post this morning about Google’s apparent decision to end its relationship (at least in the US) […]
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Mike (2634 comments)
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@Jim
Certainly maintaining this data can be more daunting than collecting.
I think that you have identified many of the ways they will use (although Google will think they can do without field surveys) to update data.
In addition the wisdom of the crowd via the reporting tool might provide verification in those areas where they get enough feedback. Also in certain markets, data flowing in from the mobile Google Maps product might be used for confirmation. Android might also have some value there.
I am hoping to publish a detailed interview later in the week that covers many of these issues in depth….if life doesn’t get in the way.
Mike
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Maps, Maps, Maps, Google Maps « Screenwerk
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[…] up is different issue but also in a way about UGC on Maps: Mike Blumethal writes about Google’s apparent decision to stop using TeleAtlas data in the US. I’ve also […]
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Ajax Script » Google Maps Ditches Tele Atlas in Favor of Street View Cars and Crowdsourcing
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[…] a flurry of activity around Google Maps over the last few weeks, it now looks like Google is also ditching Tele Atlas as its data provider for Google Maps in the US in favor of […]
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Nameless (1 comments)
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thanks for reporting this. Was wondering why several street names in my immediate area are now wrong when they had been correct for so long.
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MiriamEllis (740 comments)
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This has really cleared something up for me, Mike. Last year (or was that 2 years ago now) when I was speaking to Maps reps about a very messed up map, I was told it could potentially take something like 6 months for fresh data to be propagated through TeleAtlas and into Google. I was really stunned by the recent announcement that errors would potentially be seen to within a month. So, this is what is going on. Google can fix the errors faster because they don’t have to go through a third party provider. This, alone, signals a vast improvement in Google’s ability to provide accurate Maps. I know there are going to be many bugs up front, and likely many bugs in future, but I think this is huge news and a step in the right direction.
Local seemed like a small deal once upon a time, but look at Google becoming a major mapping entity in it’s own right and just think about how huge that is.
Great coverage of this. You have links pointing all over the place in the piece. A veritable compendium of information.
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Mike Blumenthal (3913 comments)
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@Miriam
I too am hoping that Mapping errors can be corrected quickly. That being said, it is an algo and we know what they can be like. 🙂
I would caution that every business, but particularly rural ones, need to go back and double check their new places page and make sure that Google hasn’t moved them to some ungodly location making it impossible for directions to work. Given that they are probably using data in the public domain for any place they didn’t have Streetview, it could be very dicey outside of the areas that Google “filmed”.
I really wanted to reference everything as I knew this post was going to be widely read and I really wanted to be sure that I had covered all of the bases factually.
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Jack (8 comments)
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This is crazy… Google is getting bigger and bigger.
Doenst take to long since they can locate you all day long 🙁
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Mike (2634 comments)
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@Jack
That they are. But I think, at least in the area of geospatial data collection, big is good.
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meneame.net
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Google reemplaza TeleAtlas por sus propios datos en EEUU. (Eng)…
Google estuvo usando los datos cartograficos de Navteq hasta que esta empresa fue comprada por Nokia, Google firmo entonces un acuerdo con TeleAtlas para que esta le proporcionase los datos cartograficos para Google Maps en los proximos 5 años, pero la…
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Cathy (80 comments)
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Will do.
Funny story out of this already. My friend in Sunrise decided to call the City Manager’s office to see if they would file an error report and urge others in the community to do so as well. She was away from her business and used GOOG411 to get the number – and was first connected to the Sarasota city manager’s office.
She finally did get through to the local office and in her attempt to explain the issue, a staffer there told her she probably just needed the services of a good SEO – and then offered to recommend one.
Showing out-of-area companies really is an issue for small businesses like florists since the Sarasota shops can just take the orders and transfer them through wire services to local stores in Sunrise. By flowing through a wire service, up to 40% of the gross dollars spent never reach the delivering flower shop.
On the plus side, the error reporting form in G Maps gives one the option of receiving email notification when the correction is made. Will let you know when it arrives.
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Joan van Hilten (102 comments)
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That’s one small step for business owners – one giant leap for Google-kind.
It will be nice to see if Google can fix these issues quickly. I may go back to a couple of rurual clients to see if they’ve noticed a change for the good. We submitted a request to TeleAtlas a couple of months ago, but I doubt it was fixed. If not then I’ll submit the issue via – the “report a problem” button and see how long it takes to get resolved and fill you in Mike.
Also it’s rather groovy how Google now has transit stops on the new Places page.
J
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Mike (2634 comments)
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Joan
Remember this is US only at this point. Also rural is the issue. I would hypothesize that rural addresses are going to be much more problematic and in much greater need of “repair” as Google works to get Tiger/Census data in order.
Mike
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Google 7 Box Map Data Results by Chiropractic Blogs
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Google Maps Drops Tele Atlas For Google Data in US | Atlanta Search Engine Marketing
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[…] how about we keep it going. Google Maps recently announced changes to their map data, which Mike somewhat called out. In short, for many locations in the US, Google is now their own provider of data for their […]
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GOOG = BORG, and I Mean that in the Nicest Way « Fiducial Marks – Paul Bissett, WeoGeo CEO
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[…] last week with the fact that Google had dropped TeleAtlas as their map supplier in the US (here too), and that they have included parcel-level data and geo-coding in their API release. The big […]
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Google Maps: Six reasons why your listing might “go South” & some tips to cope | Understanding Google Maps & Local Search
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Dave (425 comments)
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Interesting move. I’m sure Tele Atlas was ready for this as they probably knew as long as any of us that this day would come.
Dave
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Mike (2634 comments)
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@Dave
I suspect that you are right. That being said TeleAtlas/Tomtom are the least able to withstand the new competition.
Google’s data may not be the best but it will be good enough.
Those that want cheap or free will use it via the API.
Navteq is protected by their Nokia acquisition although they may suffer from corporatitis.
TeleAtlas/TomTom are facing two huge bumps in the road. On the software side a new, strong competitor for Maps data on the low end, the loss of a client and increased competition going forward. On the hardware side they are seeing the market for dedicated PND’s being taken over on the low end by the likes of the iPhone. Their stock is now worth less than they paid for TeleAtlas just a short while ago.
So while they probably knew, I wouldn’t want to be them.
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Tom Tom beats Google maps on road network updates « Jay Eye Sea
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[…] (23-Oct-09): The Uetliberg tunnel appeared on Google maps a few weeks ago, and Google have now opted for crowdsourcing for street data in the US instead of buying it from TeleAtlas. But the really clever trick would be to take existing […]
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[…] of the licensing fees that had to be paid for each user of the navigation system. Now that Google no longer uses data from TeleAtlas in the US, turn-by-turn navigation can be added for […]
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JonTheNiceGuy (1 comments)
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So, does this mean that Google will start contributing it’s mapping data to the OpenStreetMap Project?
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Mike (2634 comments)
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@JonTheNiceGuy
That is definitely a nice guy thought. I can think of two answers that Google might give, both involve the word no. But hey, its a great idea and you never know.
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Jon Spriggs (jontheniceguy) 's status on Thursday, 29-Oct-09 10:42:11 UTC - Identi.ca
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[…] https://blumenthals.com/blog/2009/10/12/google-replaces-tele-atlas-data-in-us-with-google-data/ a few seconds ago from web […]
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¡Todos a por los datos geográficos! | Tagzania Services
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[…] Google también lo tiene claro, y de ahí surgen por ejemplo Google Mapmaker o el reciente abandono de TeleAtlas como proveedor para datos de USA en Google Maps. […]
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Denok datu geografikoen bila! « Euskal Mapa
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[…] Googlek ere garbi dauka, eta horregatik sortu zuen Google Mapmaker edo horregatik duela hilabete TeleAtlas-en datuak albo batera utzi dituzte AEBn.. […]
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Trend Spinner » Google Maps Navigation for Android
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[…] of the licensing fees that had to be paid for each user of the navigation system. Now that Google no longer uses data from TeleAtlas in the US, turn-by-turn navigation can be added for […]
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Ben (20 comments)
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THANK GOD GOOGLE CAME TO THEIR SENSES!
TeleAtlas’ data is just terrible. I can deal with problems with little errors here and there, but I’ve seen them with maps of entire cities with every road classified as a local road and no arterials!
Unfortunately all the data in Canada is currently by TeleAtlas and not Google, but hopefully this will change soon allowing for major roads to return to downtown Ottawa and Montreal.
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Mike (2634 comments)
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@Ben
TeleAtlas data in Europe is much better than in North America. It will be interesting to see if google replaces the bad data in Canada before Europe where they have been doing Streetview longer
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Joshua (4 comments)
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I would think Google would try to have more accurate data before making such a switch. I do hope that in the end it all works out to everyones advantage but you just never know with Google which direction they are going to take.
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Mike (2634 comments)
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@Joshua
The data they had was pretty skanky so I doubt that it will take long with their new 30 day correction capability to catch up and pass what they had. But time will tell.
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Was Google’s Promise to Correct GeoSpatial Data in 30 days Too Optimistic? | Understanding Google Maps & Local Search
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[…] on the globe. To gain control over this critical underlying information, Google, in early October, replaced TeleAtlas’s road and street data with their own. As part of that upgrade Google promised that reports of Map errors would be fixed […]
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Google Maps: A (mis)Guided Tour of Olean | Understanding Google Maps & Local Search
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[…] October and Google’s inclusion of the “report an error” link, I have been obsessively reporting errors in the general area of where I work. As I […]
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Year In Review: Local Search & Maps
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[…] element, of course. Google made a "tectonic shift" on this front in October to eschew data from its former provider, TeleAtlas, in favor of its own. Microsoft continued to update its own VirtualEarth product with more accurate […]
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Thai Brothers’ Sharing Blog » Blog Archive » Google Maps Navigation for the UK and Ireland
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[…] or driving directions in a real-time navigation application. Last year, Google started to use its own mapping data in the US and it’s likely that it will do the same for other countries. Until Google adds […]
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Google Maps Now Using Streeview Data in Place of TeleAtlas | Understanding Google Maps & Local Search
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[…] underlying geo data instead of TeleAtlas data. The move mirrors the move made in the US when Google replaced TeleAtlas data in October […]
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OpenStreetMap: Volunteers Create New Digital Maps of Everywhere « ResourceShelf
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[…] Google No Longer Uses Tele Atlas data for Maps in the U.S. and Canada. « Posting […]
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Google Maps Com Navegacao Gps Para O Android | Canal Android - Tudo sobre Android, o sistema do Google para smartphone
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[…] de licenciamento que tinha de ser pago por cada usuário do sistema de navegação. Agora que o Google não usa mais dados da TeleAtlas nos Estados Unidos, navegação turn-by-turn pode ser adicionados de forma […]
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Does the Separation of Google Maps and Google Local Portend a Divorce from infoUSA? | Understanding Google Maps & Local Search
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[…] like their going it alone in the maps base data arena, it would be totally consistent for them to do so in the business data […]
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TomTom – When is a Lifetime not a Lifetime? When it refers to TeleAtlas? | Understanding Google Maps & Local Search
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[…] and their very expensive purchase of TeleAtlas is being quickly deprecated on the software and underlying data side. That being said does that give them permission to be low-lifes in promoting their geo products? […]
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3 Big Ways the Nokia – Microsoft pact makes sense for the Location Based Services market « Clarion Consulting Europe
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[…] data to third parties (e.g. Google). The awkwardness of this situation becomes apparent through the continued efforts of Google to become less dependent of them. By gaining access to the NAVTEQ data, Microsoft has […]
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