How Many iPhones Does it Take to Tell a Joke? I forget

Siri may be witty but she can’t tell a joke for beans. After I read that Apple had posted a job listing for a writer/editor to refine Siri’s responses I was curious if Siri, who has retorts for many questions,  had yet refined her Borscht Belt Schtick. Apparently not.         

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Loci 2012 – Lisa Barone

A new contributor to the Loci series this year is Lisa Barone. Hired in September by Overit, she oversees Overit’s marketing consulting, social media and content divisions and serves on the agency’s senior staff. She is known internationally for pioneering many of the best practices and strategies for social media, marketing and content in the online, digital …

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Google Acquires Incentive Targeting For Coupon Programs

Mike Dudas of Google just tweeted that Google has acquired Incentive Targeting to power highly targeted manufacturer and private label coupon programs. He noted that “Incentive Targeting..[does] for retail couponing what Google [does] for online advertising: make simple, relevant, measurable, & effective” It would appear that the acquisition is for both talent and IP. And …

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NetMarketShare: Mobile Market Share Passes 10% for First Time

Netmarkshare is reporting that aggregate mobile usage has passed 10% across all websites for the first time. The bulk of that usage is attributable to iOS which comes in at ~60%. Obviously not all of that usage is truly mobile as the iPad has become an early evening and late night alternative to desktop browsing. …

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Blogging From Remote Locales – iPhone as a work station

Last week was an exciting week for me. During the Tuesday afternoon session of Getlisted Local University it became clear that big changes were going on at Google with an interface upgrade AND Google+. Jeff Huber, Google VP of Local and commerce, kept leaving juicy comments on my blog and I just didn’t want to …

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Mapquest 4- Free Turn by Turn on the iPhone

I very rarely drive to places unknown and thus am in little need of turn by turn navigation. Certainly not enough to buy a dedicated GPS device and not enough to warrant investing $99 in the iPhone TomTom app. But it turned out that it was best for me to drive to Getlisted Local U …

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30% of all Restaurant Queries on Google Are Mobile

In a very good online webinar that Google offered called Are You Mobile Ready? they shared some interesting internal data on the percentage of mobile queries. The charts show the % of mobile queries to total search queries from January 2007 through January of this year. Previously Bing had noted that as many as 50% …

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