Mike Blumenthal

Adwords Express has generally improved since its initial nationwide rollout in January of 2011 and its name change in July of last year. It was initially dogged with poor targeting and huge spikes in monthly cost per click that often made their use untenable. I have continued to test it in a range of local situations …

Like many people, I have a less expensive, older LCD display at home that works just fine. With one exception. It makes Google Ads look just like a genuine search result. Obviously a screen shot doesn’t capture the “failings” of my typical display so I took a shot of the screen using my iPhone where …

This search for “Child Protection Services, NY” provides an obvious example of Google’s inability to target a specific ad against a specific place with their new Info Bubble Ads.  It provides great fodder for my second installment of the Rogue’s Gallery of Inappropriate Bubble Ads… There is some irony that the Archdiocese of New York* …

I have a love hate relationship with the elegantly simple Google’s Adwords Express. One of the things I love is that for a business with more than 2 reviews and greater than an 4 star rating, it will show your star rating with the ad. One of the things I hate is that, unbeknownst to …

My grandfather was born and bred on the lower East Side of New York City in the early 1900s. He moved to upstate NY after WWII to join my father in business.The subtleties of gentile conversation that was the norm in rural NYS were largely lost on my grandfather. He was a large, loving, lovable …

Mike Ramsey of NiftyMarketing, a local search marketer from Idaho, sent along this screen shot reflecting a name change to the Boost product: ——-   ——- The change has not yet made it over to the Boost Help pages. Certainly it makes sense from a branding perspective to leverage Google’s well known, existing ad brand …

Google recently announced that they would now display Adwords ads with Local extensions with an associated push pin and a place the Map. The display format of the ad is very similar but not the same as a Boost ad. There are two differences: On an Adwords ad, the title of the ad can be …