Understanding Google My Business & Local Search
Category Archive For "Google Adwords Express (Tags, Boost)"
Google Nearby Ads – A New Hyperlocal Ad Display Format?
Update: Jennifer Slegg has confirmed with Google that this new ad format is actually rolling out. Last week while in SMX I noticed a new hyperlocal, very contextual ad unit that appeared above the Local pack and looked more like the local pack then an ad. Google has been on a tear monetizing local of …
Google Testing New HSA Ad Style in San Francisco Area
Joe Goldstein, who describes himself as a full time caffeine junkie. part time SEO specialist & pretty legit, recently shared with me a new Google HSA ad layout that takes up less room and allows more of the participants to be seen. Like the previous test, it seems to be only presenting in the San …
Google Sends Out Local Sticker with Sophisticated, Personalized AdWords Solicitation
I just received the this Review Us on Google window sticker enclosed with a very sophisticated and personalized pitch based on the fact that I had a verified Local listing on Google Plus. The sticker was the hook to open the envelope. Once opened I was presented with a very slick, individualized piece of literature. The …
Why the Local Carousel Make Local Branded AdWords More Important
The new Google Local Carousel provides a striking design at the top of the SERPS that not only provides significant eye candy and for some users a click attractant but also leaves little room below for the display of many organic results. This is true on very large screens but is even more so on …
Google Local Announces New Local Product and Promises Better Communications
The newly appointed head of Google Local Product Manager Brian Fitzpatrick today announced the rollout of a completely revamped local product to replace the Places dashboard. As written about in the Wall Street Journal in June, 2012 the product is called “The Business Builder”. With the rollout of the Business Builder Google Local is announcing …
Google Rolls Out Adwords Express Plus
With Google’s new Adwords Express Plus rollout another piece of the coming SMB Business Builder Portal has fallen into place. Dan Petrovic of DejanSEO noted over the weekend that Google had started pitching Adwords Express to G+ Local Page owners. It turns out that what they are actually offering is a newly revamped & enhanced version of …
Is the Google+ Local Dashboard Moving Towards a Freemium Model?
That Google has finally added some semblance of human support to G+ Local raises a number of questions that are still unanswered: Is it worldwide or US only? Can agencies call in on behalf of their clients? Will it be extended beyond the verification process to other aspects and problems that occur with Google+Local like …
Whither AdWords Express?
Since early in the year when Adwords Express, Google’s simplified Adwords product for SMBs, was upgraded we have heard little about the product. The interface was removed from most dashboards and we have seen no effort to promote it. Today, every Places Dashboard account that I have received this email providing a $100 discount and a …
Google Removes Adwords Express from Places
Google has removed Adwords Express from the Places Dashboard and installed the product into its own area of Adwords. In accounts that did not have an AdWords Express ad, the AdWords Express Tab has just disappeared. In accounts that had an AdWords Express Ad, Google has reconfigured the ad at adwords.google.com/express/. AdWords Express has moved to adwords.google.com/express/. …
Google Testing Call Reporting in Adwords Express
Long a staple of Adwords, a simplified call reporting is being tested in Adwords Express. It is not clear how wide the test is as I found in the Austin market but not in the Buffalo market. The option is dead on easy to implement and costs $1 for each call made to the number …
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