The new carousel replacement, like the carousel, shows for entertainment and recreational searches. This entertainment pack almost always (but not quite always) starts at position one right below any ads. I wanted to see which terms that previously showed the Carousel were now showing the new Entertainment Pack.

When the original local Carousel first came out in June of 2013, we were able to identify a list of 350 terms that produced a local carousel. I tested a sampling of 50 of those terms to see which results were now showing the new entertainment pack.

I ran 100 searches with my location set to New York, NY (to be sure that there was always enough inventory) and searched on 50 terms both with and without NYC as a geo modifier.

33 of the 50 geo modified search terms now showed the entertainment pack instead of the carousel. Of the Non Geo modified terms 29 now showed the new pack. Thus of the 100 searches that originally showed carousels, 52% were showing the new display. Of the 48 that weren’t showing the new pack, 17 were showing a traditional pinned pack of some sort (1,3, 5 and 7). Of those 17, 5 appeared to be branded packs results.

In 3 of the 100 searches performed, the new Entertainment Pack showed in position two on the page. So while it usually shows in the first position below the ads, that is not always case. Once it showed below a definition, once below an image result and once below a website result with site links. This was the case only on non geo modified queries.

Ypou are welcome to test some of the terms that generated the original carousel to see if they are now generating the new Enterntainment Pack. Here is the spreadsheet with the search phrases.

Here’s the summary of the results: