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Understanding Google My Business & Local Search

A Compilation of Over 300 Keywords & Phrases that Trigger the Local Carousel

Gregg Gifford, Adam Dorfman and Dan Leibson have each put together lists of keywords that trigger the new Local Carousel. I noticed that while there was some overlap between the lists there was also a number of unique words on each list. I assembled them into one list and with some additional research on my part expanded the combined list to over 300 words. 

As with all things Google there are obvious trends and always a few oddities. For the most part the phrases do revolve entertainment, recreation and leisure activities. And there are a few outliers that don’t fit into that category so well. Gluten Free Produce Store hardly seems a leisure time pursuit and nor does piano tuning. But its very difficult to imagine what fun one might have at a Gas Station (props to John Denny for that one). Particularly one near Buffalo.

You can add additional trigger keywords below. But I am also making the list available as a Google Docs Spreadsheet so that you can add additional search phrases that you find that trigger the Local Carousel directly to it, if you prefer.

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Here is the list to date:

Accommodations Family Fishing Trips parks
Adult Entertainment Club Family Restaurant party painter
adult video fast Party Venue
alcohol Fast food Photography Gallery
alleys Fine Art Piano Classes
American Food Catering fast food restaurant Piano Instruction
American Restaurant Fine Dining Restaurant Piano Instructor
amusement Fishing Piano Lessons
Amusement Center Fishing Area Piano Repair Service
Amusement parks Fishing Charter Piano Repairs
Arcades Fishing Charters Piano Restoration
art Fishing Store Piano School
Art galleries Fishing Supplies Piano Service
Art Gallery Fishing Tours Piano Tuner
Attractions food Piano Tuning Service
Auditorium Food Catering Pizza
Authentic French Cuisine Food Store Pizza Catering
Authentic French Restaurant Food Trucks Pizza Delivery Restaurant
Bagels frisbee Pizza Delivery Restaurants
Bakeries fugu restaurant Pizza Restaurant
ballrooms galleries Pizza Takeout
Banquet Hall gas stations Polish
Barbecue Catering Gay Bar Polish Restaurant
Bars German Pool Hall
BBQ German Restaurant preserve
BBQ Restaurant Gluten Free Produce Store Private Chef
BBQ Ribs Restaurant golf Professional Recording Studio
Beach Motel Golf courses Psychic
Beach Resort Greek Psychic Medium
Beachfront Weddings Greek Restaurant Psychic Reader
Bed & Breakfast grocery Psychic Readings
Beer Grocery Store Record stores
billiards Grocery stores recording
Boat Charter Service Guitar Instructor Recording Studio
bowling Hamburgers recreation
Box Lunch Supplier hiking rental
Breakfast Home Stlye Cooking Rental Halls
Breakfast Restaurant Honey Shop Resort
Breweries Horse Boarding Stable Restaurant Bakery
brewery Horse Riding School Restaurant Bakery
Brewpubs Hotel Restaurants
brew pub restaurant Hotels russian
Brunch Hunting Club russian restaurant
Brunch Restaurant ice Cream Saltwater Fishing
Butcher Shop Indian Sandwich
Cafes Indian Grocery Store Sandwiches
Cakes Indian Restaurant sandwiche restaurant
Campground Indoor Party Place Scuba Diving
Campgrounds Inn SCUBA Tour Agency
candy Italian Seafood
Caterer Italian Restaurants Singing Lessons
Caterers Italian American Catering Sightseeing Tour Agency
Catering Italian American Restaurants Soup
Catering Services Italian Catering South American Restaurant
Charter Fishing Italian Delivery Restaurant Sport Fishing
Children’s Entertainment Italian Food Caterer Sport Fishing Charters
chicken wings Italian Food Delivery Sportfishing
chicken wing delivery Italian Food Restaurant Sports Fishing
chicken wing restaurant Italian Pizza Restaurants Stadiums
Chinese Japanese Steakhouse Restaurant
Chinese Restaurant Kids Entertainment Steakhouses
Clowns Kosher Steaks
Clubs Kosher Restuarant store
Cocktail Bar liquor strip clubs
Coffee Shop Live Music studios
Coffee shops Local BBQ restaurant Sub Shops
Comedy clubs Local Diver Tours Supermarket
comedy night Local Produce Store Surf City Motel
concert Halls Lodge Sushi
Conference Center Lodging Sushi Restaruant
Convenience stores Lodgings Tacos
Corporate Caterer Luxury Hotel Takeout
Corporate Catering Magic Shows Takeout Restaurant
corporate fishing charters Magician Tarot Card Reader
courses Mediterranean Tarot Psychic
Custom Cake Designer Mediterranean Restaurant Tarot Readings
Dance Company Meeting Caterer Thai
Deep Sea Charters Mexican Thai Restaurant
Deep Sea Fishing Mexican Restaurant Thai Takeout
Deep Sea Fishing Charters Mexican Bar & Grill Theaters
Deli Mexican Takeout Restaurant theme parks
Deli Catering Service Mobile DJ Service things to do
Delicatessen Counter Services Motel Tourist Attraction
delivery movie Tourist Information Center
Diners Movie theaters Used Musical Instrument Store
Dive Instructor Museums venues
DJ music video
dog Music Instruction Vietnamese
Dog Friendly Restaurant Music Instructor Vietnamese Restaurant
Dog parks Music Lessons wedding
donuts Music School Wedding Bakery
Driving Range Music Studio Wedding Caterer
entertainers Musical Instrument Rental Service Wedding Caterers
Entertainment Agency Musical Instrument Repair Shop Wedding Ceremonys
Ethiopian Musical Instrument Store Wedding Chapel
Event Caterer Natural Foods Store Wedding Planner
Event Catering nature Wedding Receptions
Event Planner Nature preserves Wedding Venue
Event Room Night clubs wine
Event Venue nightlife Wine Bar
events Organic Food wine tasting
fair Overnight Fishing Charters


New Layout for Local Searches in Google – Greg Gifford, AutoRevo

54 Keywords Triggering Google’s Local Carousel – Adam Dorfman, Sim Partners

What Search Queries Trigger Google’s Local Carousel? – Dan Leibson, Local Splash