Understanding Google My Business & Local Search
Loci 2012 Important Trends in Local – David Mihm
1. Particular postions, points or places
2. Centers of activity, attention, or concentration
Every year I ask people involved in the local space that I respect to provide a summary of the things that were important during the previous year. Every year their articles highlight the incredibly rich and dynamic space that is local. Their voices, some more prominent in the industry than others, are voices that should be listened to as they are intimate with the many different facets of local.
Here is the charge that I gave them: Would you be willing to share the 3,5 or 10 articles that influenced your thinking or actions the most over the past year? The articles could be yours, or from others and could cover any topic that you think relates to Local ie local mobile, phones, mapping, Local VC, Local companies, Google, trends, marketing, best practices etc….but articles that you found of importance in one way or another throughout the year.
David Mihm, now with SEOMoz, will kick off this year’s review. He needs no introduction:
What will 2012 be remembered for? Local has been increasing in importance incrementally over the last couple of years, but I think this year it finally smacked the non-believers in the face–at least those who have read either of these two posts.
For me, Joel Headley summed up the essence of this rollout at our May 1 Local University in Edmonton, saying “we want to show everything we know about a business,” something they had already started to do as early as February.
As of New Year’s Eve, though, from the perspective of small business owners, the incredible potential for this roll-out still has not been achieved by Mountain View. Instead, the second half of the year has largely been spent on bug fixes and has left pretty much everyone in our community frustrated. (Mike, that last rant of yours was EPIC.) As is her wont, Miriam Ellis provided some straightforward, realistic advice for all of us with this peerless post.
Prior to the +Local rollout, all the falderal in the SEO industry around Panda and Penguin I think minimized the recognition of the Venice update among our generalist peers. Several years from now I think the impacts of this update will be remembered much more substantially than either Panda or Penguin.
Mike, as you said so well, despite all this upheaval in the SERPs, not much changed at a tactical level this year. The need for consistent data across the Local Ecosystem remains important not only for Google but has become even more so with the explosion in the number of third-party location-related apps this year. And John Henry Scherck of SEER Interactive wrote this great piece on creating your own competitive citation alerts.
Come to think of it, there have been a lot of great tactical posts this year, especially from our Local U colleagues Matt McGee and Darren Shaw. I also think your post on reviewing businesses AS Plus Pages will continue to be cited over the next several years.
I enjoyed watching the ascendance of Nyagoslav Zhekov and Phil Rozek into thought leader status in 2012. These guys have put in a ton of hard work the last couple of years and share a lot of great tactics with our community. Some of my favorites from this year were Nyagoslav’s “Google+ Local vs. Map Maker. Is Your Business Eligible?” and this total gem from Phil, which should give every small business (and small agency serving small businesses) exactly the action plan to implement for success.
Thanks to everyone in this entire community for making it such a fun space to be in last year & here’s to an even better 2013!
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