Understanding Google My Business & Local Search
What is The Real Reason that TripAdvisor Is Limiting Review Content To Places?
It appears that TripAdvisor is in fact currently limiting what and how Google can display TA’s review content on Google Places pages.
Yesterday, a statement from them appeared at TNooz.com, a travel industry news blog, that indicated that was the case. I wanted to confirm this with TripAdvisor. I asked their PR department the following via email: “I am attempting to get clarification of comments made on the information in the following article: TripAdvisor Blocking Google From Reviews?. Are you currently syndicating reviews to Google? Will you continue? Is/Was it just a technical glitch as Google has noted?”
Google frequently makes changes to Google Places, and while we’re continuing to evaluate it, we don’t think it benefits users at this time with the experience of selecting the right hotel. As a result, we have currently limited the TripAdvisor content available on those pages.
I asked for additional clarification but was told that the above was the extent of their statement. Given TripAdvisors unwillingness to add any real information to the story, I can give you my speculation as to what I think their reasoning is. (Isn’t that the best thing about blogging? In the absence of facts I can speculate.)
If you recall on November 15th, Google added booking links directly to every hotel Places page, interjecting themselves directly into the hotel booking process. My presumption is that the statement from TripAdvisor that “we don’t think it benefits users at this time with the experience of selecting the right hotel” refers specifically to this new process.
I assume, but do not know, that Google’s move could be perceived as a direct threat to a TripAdvisor affiliate income stream. Google is sending users to some of the same booking sites from their new tool as TripAdvisor.
What are your thoughts? Do you think that is the reason that the two are “fueding”?
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