Understanding Google My Business & Local Search
Local Links of Interest
When Will â€˜Mobile Searchâ€™ Overtake the Internet?Â – Greg Sterling, LocalMobileSearch.net
While it might take some time for mobile to pass Internet search in the US or Western Europe, in context of the entire world itâ€™s not hard to imagine mobile search volumes exceeding the desktop Internet, in the aggregate, within 5-7 years.
Google Goes Back to â€˜Opt-inâ€™ in MobileÂ – Greg Sterling, LocalMobileSearch.net
When Google first launched mobile AdWords it was an opt-in program: advertisers specifically had to choose to be in mobile sponsored search results. Then, in aÂ fairly well publicized move, Google decided to make mobile an opt-out for AdWords advertisers:
The company informed me last week that it has gone back to an opt-in policy for mobile at the present time.
I also discussed with Google the degree to which the desktop and mobile might ultimate become more similar than different, in the context of â€œfull HTMLâ€ browsers (Safari, Opera, Skyfire, Mozilla, Android). Weâ€™ll see. As Iâ€™ve tried to argue in the past, while there are some advantages in that scenario for users there are considerableÂ disadvantages for advertisersÂ â€” chiefly because online ads get lost and become very difficult to see.
The iPhone is probably the model of how smartphone browsing will evolve: native applications + full HTML browsing. But that still doesnâ€™t solve the problem for advertisers seeking to effectively reach mobile audiences.
Move Over Universal Search, Illustrated Search Is Smarter?Â – Bill Slawski,SEObyTheSea
The authors of these patent filings refer to this approach as a â€œsmart aggregation of search results by concepts.â€ In addition to helping searchers quickly understand different concepts related to their queries,and view different relevant content types from different sources, is also that focused advertisement can be presented.
What Googleâ€™s ZIP Code Targeting Means for Local BusinessesÂ – David Mihm,Â davidmihm.com
I take a look at some of the implications of this development, and expand on an earlier hypothesis about why Google introduced the 10-pack to Universal search in the first place. Yes, ZIP code targeting means more relevant results for searchers, but itâ€™s an innovation that might not be entirely altruistic.
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