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Understanding Google My Business & Local Search

Google Maps: More reports of merged listings

Yesterday I reported an example of two listings of different businesses with the same address being merged. There are more reports of similar problems in the Google Maps for Business Group recently being reported (here and here).

The first instance reported in the Group has a number of similarities to the case reported yesterday; it occurs in England, the businesses occupy the same address, there are issues with uploaded images, the websites are conflated and both phone numbers show in both records:

You can view the pin/profile by searching for ‘web design’ in Huddersfield. My company, Archa Solutions, is listed right at the top of the second page of results. Or follow this [ link and this link]

The issue is that our profile has been merged with the company whom we rent an office from, The Media Centre. It’s a large building that has lots of office space and many companies in this building have their own pin/profile page on Maps but have not been merged with The Media Centre’s own profile.

The Media Centre, the many companies within it and my company all have the same UK postcode – HD1 1RL, so I imagine this could be the problem. However, it only seems to have affected our business. If you click on our pin and then onto the more details section you will see that it lists two phone numbers (the second of which is not ours), it also includes some of The Media Centre’s email addresses, opening hours, service information, photos, web pages etc.

Another issue is that our company logo is not showing up. I have tried uploading the logo to Google and pointing it to a version on our web site. Both of which do not seem to work.

It is interesting that Google would merge two distinct Local Business Center records. It is possibly a spam control strategy to prevent multiple optimized listings from the same business. A technique worth trying for those that have a legitimate need to distinguish their record, would be to create more signals for Google to understand that the businesses are in fact distinct. Perhaps adding a Suite # or a second more detailed street address would do the trick.

Maybe Google is confused because they drive on the wrong side of the road.