Comscore reasearch on cell phone use by age group

Comscore has released the second part of their research about cell phone usage by age group. In the first part of their research they examined general cell phone usage patterns as well as types of cell phone internet access. Their current conclusions: Consumers in the 18-to-24 Age Segment: View Cell Phones as Multi-Functional Accessories; Crave …

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Comscore’s numbers on mobile search

There is a fair bit of optimism that mobile (see Get Ready for a Surge in Mobile Search) is going to dominate local search in the very short term. The numbers are mouth watering to venture capital: 200 million cell phones in the US alone and research that 30% will use local search on their …

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Greg Sterling’s Summary of Local Search Dollars

Greg Sterling has provided an excellent summary of local search volume and profitability by analyzing ComScore’s December data: comScore basically defines “local search” as Internet yellow pages, the queries on the local products of search engines (e.g., Yahoo! Local) and searches on general engines with geographic modifiers (e.g., “Denver Attorneys”). comScore (7/06) estimated local search …

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Eyetracking Heatmap: How Searchers View the Google One Box

From the Marketing Sherpa report excerpt: a heatmap…revealing how actual consumers’ eyes view listings. As you may be aware, the red blob is where most searchers looked directly; as colors change, the level of attention goes down. The “X” indicates where searchers clicked, and the red horizontal bar shows how far down folks scrolled to …

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Which business classes benefit most from Local Search

Which business sectors would be best served by optimizing their local listings? Clearly not all business types are searched on equally and some are not searched at all. To develop the data to analyze I went to the Overture Keyword Selector tool and typed just the city name with no state modifier for 4 relatively …

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Best Practices for Local Success

Local Search optimization should be an integral part of every web site marketing plan. The goal is to encourage customers to visit or contact your business and Local Search plays an ever increasing role in this. The ultimate goal in Local Search optimization is a showing your business on the Google Main Search results page …

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Windows Live Does Virtual Dallas

Google Earth Meets Windows Live “Virtual Earth” Search Engine Roundtable – Extremely impressive release by Microsoft with Virtual Earth. It is basically a Google Earth product with “dramatic 3-D mapping” in … Windows Live Local Gets “Virtual Earth” 3-D Cities Search Engine Watch (Greg Sterling)- Tomorrow Microsoft will bring dramatic 3-D mapping to the browser …

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When will GeoCoding impact Local Search?

In yesterday’s issue (11/2/06) of the NY Times they published an interesting article called: Basics: Pictures, With Map and Pushpin Included on the nascient field of photo geocoding. I had been oblivious to this technology before but after reading this article I realized that it will have a huge impact on Local Search going forward. …

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Google Maps goes Vocal

Sahelia Datta has uncovered what appears to be a voice driven directory assistance service for Google Maps. She details both its strengths and its foibles. The number for this free service: 1 877 466 4411 (1 877 GOOG 411) Greg Sterling has an interesting analysis in his posting on Brands, User Experience and Mobile. He …

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