Which business classes benefit most from Local Search

Which business sectors would be best served by optimizing their local listings? Clearly not all business types are searched on equally and some are not searched at all. To develop the data to analyze I went to the Overture Keyword Selector tool and typed just the city name with no state modifier for 4 relatively …

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Best Practices for Local Success

Local Search optimization should be an integral part of every web site marketing plan. The goal is to encourage customers to visit or contact your business and Local Search plays an ever increasing role in this. The ultimate goal in Local Search optimization is a showing your business on the Google Main Search results page …

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Windows Live Does Virtual Dallas

Google Earth Meets Windows Live “Virtual Earth” Search Engine Roundtable – Extremely impressive release by Microsoft with Virtual Earth. It is basically a Google Earth product with “dramatic 3-D mapping” in … Windows Live Local Gets “Virtual Earth” 3-D Cities Search Engine Watch (Greg Sterling)- Tomorrow Microsoft will bring dramatic 3-D mapping to the browser …

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When will GeoCoding impact Local Search?

In yesterday’s issue (11/2/06) of the NY Times they published an interesting article called: Basics: Pictures, With Map and Pushpin Included on the nascient field of photo geocoding. I had been oblivious to this technology before but after reading this article I realized that it will have a huge impact on Local Search going forward. …

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Google Maps goes Vocal

Sahelia Datta has uncovered what appears to be a voice driven directory assistance service for Google Maps. She details both its strengths and its foibles. The number for this free service: 1 877 466 4411 (1 877 GOOG 411) Greg Sterling has an interesting analysis in his posting on Brands, User Experience and Mobile. He …

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Local Database accuracy

Greg Sterling had an interesting piece on local database accuracy What did they find? Shockingly, they discovered there was something wrong (minor to major issues) with 47% of the listings! That’s a remarkably large number. I was truly surprised. The discussion in the post is of equal interest and well worth a read. My experience …

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Local Search Continues to Gain According to comScore

“According to the study, 63 percent of U.S. Internet users (or approximately 109 million people) performed a local search online in July, a 43-percent increase versus July of 2005. Google Sites (30 percent) and Yahoo! Sites (29 percent) garnered the largest share of local searches in July. Microsoft Sites captured 12 percent of local searches, …

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Local Search

I have been working on Google and Yahoo local search optimization for awhile. It is an area that while not earth shattering in terms of traffic that they have generated it became clear to me that the importance to Google and Yahoo and the client was increasing and it would be a benefit to understand …

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