Local Links of Interest

Google announces AdSense for Mobile – As part of our ongoing efforts to develop new ways for users to find the information they need anytime and anywhere, Google announced today the availability of AdSenseâ„¢ for Mobile, a program that contextually targets ads to mobile website content. AdSense for Mobile also allows AdSense publishing partners the …

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Local Links of Interest

GPhone Update: “Not in the Works” From Local Mobile Search: Like the rest of us, Google knows that the biggest opportunities for e-commerce and Web 2.0 lie in mobile computing and mobile applications. Overcoming the shortcomings of low-end wireless phones, less than optimal wireless data speeds and strictures applied by a community mobile network operators …

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Local Links of Interest

The Power of Branding by Greg Linden summarizes a small sample study that quantifies the value of branding in search. This applies equally well to local. Prostitutes Turn to Craigslist, Law Takes Notice (NY times) – Can this type of local marketing be that far in the future for Yahoo or Google? It certainly indicates …

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Catering to couch Potatoes at the Ballpark

In Saturday’s Wall Street Journal, Russell Adams reports on the increased use of wireless devices of all stripes at Major League Baseball games (and other professional sports venues) for viewing stats, instant replays, ordering food and participating in game time promotions. At some venues wireless devices can be rented for $25 per event. The Mariners …

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Local Links of Interest

Experiment with Google Voice Local Search -Naturalsearchblog Google patent app shows extensive Google plans for mobile search -ZDNET Blogs, Russell Shaw Local Mobile Search Ready to Roll?-Greg Sterling, Screenwerk Yahoo! Real Estate Updates Home Values Search with Maps and Local -Yahoo! Local & Maps Blog Measuring the Impact of Universal Search on Local Search Traffic …

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Local Search not the be all and end all

Today I received a communication from a reader reporting that he was surprised that his organic “long tale search using local phrases” (i.e. service + locationpage optimization) were still producing solid results for hist website. He said “Actually surprised me.  I figured the one box would have a more dampening effect……and it may have…but this …

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Mapping Market Share

Chris Coad at the Complete.com Blog has an interesting summary of Map Provider Market share. His conclusions: Though traffic is down more than 20% from it’s peak in June, MapQuest remains the king of online map services with over twice the traffic of it’s nearest competitor. Google Map’s functionality has allowed it to nearly double …

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iBegin Source – a radical approach to local data

Ahmed Farooq of iBegin.com contacted me several weeks ago to alert me to a new product that his company is releasing today: iBegin Source, a free and low cost source for business data in the 50 states. Traditionally business data from InfoUSA and the like is expensive and very restricted in its use. For example, …

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