Understanding Google My Business & Local Search
Category Archive For "Reviews"
Reviews – Do Positive Only Review Services have a place?
Over the past few weeks, I detailed several successful ways to generate reviews. I promised at the time to detail some ways that I think are ultimately bound to failure. Here is one. ReviewBoost claims to “Authenticate and Publish positive reviews across the Internet, maximizing online reputation for businesses of any size.” They claim to …
Which Review Sites Should You Use?
I am frequently asked: Which reviews sites should I send my clients to? Which one should I pick? My answer: think about your customers needs first (easy, choice), think about your business needs second (leverage) and consider using as many sites as make sense. I asked this question of David Mihm, Local SEO expert, and …
Responding to Negative Reviews – Your Prospects are the Real Audience
Ted Paff is the President of Customer Lobby, an on-line solution to help local service businesses to get, manage and publish reviews. Ted called me when he read my principles of a review program post to introduce himself and his company. We had a far ranging conversation that covered everything from the economy to parents …
Review Case Study: With More Than One Employee Process Becomes Key
Don Campbell is president of Expand2Web which provides websites and Local SEO for small business owners. North Valley Optometry is owned by Dr. Tarryn Ngo, the wife of Don Campbell’s business partner Randy Hew. It has provided Expand2Web with a great case study on the impact of online reviews. Randy has been responsible for optimizing their …
Garnering Reviews – A Mom & (no) Pop Shop finally Hops on Reviews
Barbara Oliver and Co. Jewelry, an owner operated jewelry store with one part time employee in Buffalo, NY was referred to me by my sister about a year ago for help with marketing of her “new” website. Like many small businesses she has trouble integrating new procedures whether from inertia, fear or lack of time. …
Principles for a Review Plan: Considerations in encouraging customer reviews
Asking for feedback & testimonials from customers has been a long term practice in the business world. The practice has morphed to some degree by new exposure that on-line review platforms have provided to this information. The rewards are much greater and the affect of running afoul of the community standards can be severe. Yelp …
Google Maps Review Policy in need of Review Rant!
Last week’s reports of hijackings of legitimate business listings in Maps highlighted wide spread abuse of both Google’s community edit AND the reviews feature. In addition to hijacking listings, the affiliate spammers have been rapidly adding bogus reviews. Most IYP sites have a rapid response to such activities and will quickly pull down a bogus …
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