Google Places Hack: Barnacle Marketing Goes Black

Update 8:00 am: Steve points out below that this is not just a hack but a bug in how Google handles the URL from the Places Page. Thus even when a Places Listing points to the specific directory page for a business, the Google SERP can interpret and rank the URL based on the higher …

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Loci 2010 – Ted Paff

Ted Paff is the President of Customer Lobby, a solution to help local businesses to get, manage and publish customer reviews. Prior to founding Customer Lobby, Ted was an entraprenuer, venture capitalist and investment banker. He has been a guest blogger here before writing the popular Responding to Negative Reviews – Your Prospects are the …

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Google Customer Service: Up Against the Algo

I was approached by two bed and breakfasts whose Places listing had merged. They have all of the standard problems of being in the same business and being located right next to each other. They have the additional problems of one of the businesses previously having the current phone number for the other business. It …

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How Much Traffic Do Local Sites Get from Google?

We are at the beginning of a new era of search that some folks are calling social search. Some businesses are seeing web traffic from the likes of Facebook and Twitter. The local businesses are under constant pressure to try new local marketing channels and often are not sure of how to proceed. But for …

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Google Places Dashboard: How to Make % Complete = 100%

A question that comes up all too frequently because Google has included a grade in the Places Dashboard rating the completeness of a listing, is: how do you make a Places listing 100% complete? It is soon followed by the question: will it affect my ranking or the results? Let me answer the second question …

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Most Popular Articles from 2010 and Before

There are many ways to judge an article’s popularity and worth (two distinct concepts for sure and they don’t always correlate). One is page views, another is retweets and the one that I consider most important, number of comments. Unfortunately, given time constraints and lack of the technology to quickly and easily track total tweets …

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Google as Big Brother in the Forums

As we cede control of public functions to private entities we may gain some functionality or efficiency but we often loose control of other more critical, less commercial aspects of our lives. For example, as we cede control of money, traditionally a public function, to the likes of PayPal or Bank of America in the …

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The Review Economy – What is a Positive Review Worth? $3.22

I manage the online marketing for a small insurance company in Bradford Pa, Sundahl and Co. Insurance. While looking at the local search results the other day, I noticed that a local competitor was suddenly showing up with a number of reviews. It surprised me as the insurance market segment and this area of the …

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When Will Google Places Fix Reviews?

Reviews about a business are one of the key jewels in the bag of online marketing tools available. Businesses work hard to get good reviews and benefit from the positive word of mouth when the shopping community lauds them. Google has had on-going trouble keeping track of these jewels, losing their own and those from …

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