Google Boost Now Becoming Adwords Express

Mike Ramsey of NiftyMarketing, a local search marketer from Idaho, sent along this screen shot reflecting a name change to the Boost product: ——-   ——- The change has not yet made it over to the Boost Help pages. Certainly it makes sense from a branding perspective to leverage Google’s well known, existing ad brand …

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Google Places Gains New Ally in Review Battle with Yelp

Google has been in a pitched tussle with Yelp for quite some time. Google introduced reviews to local in 2007 and the fun began. Yelp reviews in Google, Yelp reviews out of Google, Yelp’s anger at Google’s use of their content, Google contrition, a large offer by Google and a failed buyout, Yelp reviews out of …

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Google Places and the Future

The Google Lat Long Blog has formally announced the changes to Places that we saw roll out earlier in the day with their normal happy talk: Making constant tweaks and adjustments to our user interfaces and overall user experience have always been the norm at Google, and you may have recently heard about our renewed effort …

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Articles from Around the Web on the New Places Layout

MAJOR Google Places Update – 3rd Party Reviews and Citations Removed or De-Emphasized – Linda Buquet’s take on the impact of reducing 3rd party review counts vis a vis dentists (and Demand Force) Google Places Interface and Reviews Changes  – Optilocal’s great visual guide to the changes with a few things I hadn’t yet seen. Google Places …

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Google Places Testing New Layout

Update: This appears to be a rollout not a test. With all of the system wide quirks of late in Google Places, there has been speculation that the under the hood snafus were a reflection of bigger and more visible changes to come. This screen shot could be one of those changes. Sent to me …

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Google Boost Bid Pricing Will Baffle the SMB

Google’s Boost advertising product was meant to be a dead simple way for a small business that had claimed their Places listing, to place a locally highlighted ad onto the front page of Google. It is simple to get started and in some situations, where the targeting is accurate and the price per click is …

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