Mike Blumenthal

Greg Sterling highlighted some interesting comments. I was intrigued by the comment from an analyst: I know you were doing some testing with some retailers, putting their names in the bullets on the Maps and things. Can you talk about that at all? It appears that one of the means of monetization is a strong …

7)Using Google adwords in the local listing In a previous post about ranking well in Google Maps I listed 6 items that seemed to affect ranking. It seems that there may be a seventh. Although the sample size is limited, there is some evidence that having an adword campaign running in Google Maps adds authority …

Greg Sterling has a thoughtful post where he eflect on what are the “real” local numbers.

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At Mike the Internet Guy’s Blog he has some interesting coverage of the SES Local conference. The summary from Local Search Marketing Tactics – SES Local had a very nice overview by Christine Churchill of the steps to develop a local campaign

In mid- July Search Engine Roundtable noted in a posting that Google Maps results with the map included were displaying prominently in the Google Organic results. Clearly for anyone attempting to optimize for local placement this possibility brought up images of the promised land. I experimented with tweaking our own listing and in our first …

2)Enhance the title of the Business to include the key phrase(s) As I have explored Google Maps local rankings, I have used the models developed for organic search optimization as a starting point to develop understanding and make progress. The working theory I developed is that the business name created in the Google Business Center …

1)Be sure to edit the local listing and include the relevant business categories For those of you that are new to Google Local this might not seem obvious how to do. If you have just one business your can edit the business listing that appears in Google Local in one of several ways, neither of …