Google Plus Box now standard?

Update 12/21: The PlusBox is now visible in FireFox and Safari on the Mac Matt Cutts recently wrote of a New Google UI feature: Plus Box. Several things interest me about this announcement: First and foremost it is another push of local data out the main Google search window. This will continue to make Google …

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Which On-line Directories provide details to Google Maps

Google Maps attempts to gather authoritative details of a local business by crawling & parsing the semi-structured data of on-line directories (see also Bill Slawski’s patent summary). I was curious which directories they actively use to fill in the details section. To start answering that question I analyzed the directories listed Google Maps in the …

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Example of Google testing integration of local & organic

Greywolf at threadwatch.org had an interesting post on Google testing the inclusion of Google Map data with the organic results beyond what they are currently doing. Obviously Google will be pushing their local data further into the mainstream at every opportunity and I expect to see  experiments of this ilk as they determine what really …

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Will free long distance service accelerate adoption?

I and others (see Bill Slawski’s posts) have lamented the step child stature of Google Maps and Google’s apparent unwillingness to push it out to the consumer. It has always seemed to be such a valuable service that was hidden away and hard to find. Greg Sterling talked of the difficulties with the Coupon feature. …

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Google Maps Click to Call now live

On November 2, I noted a beta of the Google Maps Click to Call feature. The feature is now live and out of beta on Google Maps listings. To see the feature you must be in the list view. It works flawlessly, asking your phone number, dialing the listing and then ringing through. According to …

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Which business classes benefit most from Local Search

Which business sectors would be best served by optimizing their local listings? Clearly not all business types are searched on equally and some are not searched at all. To develop the data to analyze I went to the Overture Keyword Selector tool and typed just the city name with no state modifier for 4 relatively …

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In Confusion there is Opportunity

We are in the embryonic days of local search and it is confusing. Confusing to the small business person as Anita Campbell pointed out in her blog and confounding to experts as Bill Slawski pointed out in his piece on the idosyncracies of Google Map’s Local Search data. There are many who wonder if Google’s …

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