Google as Big Brother in the Forums

As we cede control of public functions to private entities we may gain some functionality or efficiency but we often loose control of other more critical, less commercial aspects of our lives. For example, as we cede control of money, traditionally a public function, to the likes of PayPal or Bank of America in the …

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The Review Economy – What is a Positive Review Worth? $3.22

I manage the online marketing for a small insurance company in Bradford Pa, Sundahl and Co. Insurance. While looking at the local search results the other day, I noticed that a local competitor was suddenly showing up with a number of reviews. It surprised me as the insurance market segment and this area of the …

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When Will Google Places Fix Reviews?

Reviews about a business are one of the key jewels in the bag of online marketing tools available. Businesses work hard to get good reviews and benefit from the positive word of mouth when the shopping community lauds them. Google has had on-going trouble keeping track of these jewels, losing their own and those from …

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Interview with Lior Ron, Hotpot Product Manager

Last week in This Week in Startups, Jason Calcanis had a great interview with Lior Ron (who like hotpot has his name backwards šŸ™‚ ),the product manager for Google Hotpot. The interview is interesting, gives insight to the technology and Google’s thinking about its role going forward and its relationship to personalized search. The interview …

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New Google Dashboard Analytics Gone Missing

Update : A spokesperson from Google just sent me the following; Just saw your post from today and wanted to let you know that we do have some improvements to the Places dashboard coming, but they may not make it onto Santa’s sleigh for delivery by the holidays. šŸ˜‰ Google recently pushed out anĀ upgraded Places …

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The Rubicon has Been Crossed -Local Pages as Transaction Interface

Yesterday was a seminal moment in Local. It largely went unnoticed but it reflects the rapid monetization of location pages by the major search engines. Bing*Ā announced a number of local, map and mobile upgrades that improve an already good, but under rated and under used product. Clearly, they are battling toe to toe feature wise …

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