TL;DR – Really long

I know this is the moment you have all been waiting for. Just how long can a name in Google My Business be? Well Jeffrey Magner of BigHorn Local SEO in Sisters, OR took the challenge to answer that burning question and he used his own listing as the guinea pig.

In May, 2017, I had determined that the limit had been capped by Google at 100 characters for a business name. But the needs of spammers march ever on and at some point that cap was obviously lifted.

Just how long can it be? Well the answer is 300 characters. As a note, Jeff wins extra bonus points for including my name in his new business name experiment.