Safari iOS Adds Click to Call to Direct Search Answer

I have no idea when this was added but when you are searching via Safari, it is now showing a direct Yelp or TripAdvisor answer with a click to call option immediately available. It is not clear who is providing the click to call services. My money is on Yelp and TripAdvisor. Does anyone know? It …

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Google Local Shopping Ads Showing in Pack Style Layout

This morning I spotted a new Google Local Shopping ad that places local inventory in a pack like display with a Map. This new ad unit is obviously a display test of their shopping campaing local inventory ad unit as it is not visible by many. For the history see Jennifer Slegg’s write up here. It …

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