Understanding Google My Business & Local Search
Safari iOS Adds Click to Call to Direct Search Answer
I have no idea when this was added but when you are searching via Safari, it is now showing a direct Yelp or TripAdvisor answer with a click to call option immediately available.
It is not clear who is providing the click to call services. My money is on Yelp and TripAdvisor. Does anyone know?
It also isn’t clear why or when this result is shown rather than an Apple Maps result which are still frequently seen on similar searches.
Talk about disintermediating a Google search. Here are some screenshots:
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