Understanding Google My Business & Local Search
Google Showing New Local Inventory Ad Entry Points
Google Local Inventory Ads have been around for several years. They have traditionally appeared as ad units delivered in response to product searches.
Nicolai Helling, a senior consultant at UDG United Digital Group, points out a new format, perhaps in testing, that embeds the inventory search function directly into the Knowledge Panel and Map listing for a local business via a Search items at this store link.
Have you seen this in the US? They are not visible on Ikea listings but perhaps you have seen them on other brands?
Andy Beohar of SevenAtoms points out that it is showing in the US on large chains like Best Buy and Target:
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Comments
2 Comments
Mike, Very interesting feature that I did not know about before. It is available here in the US. I tested it for a couple of local stores for Best Buy and Target and did see the “Search items at this store” feature.
@Andy
Thanks!
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