Google Acquires Incentive Targeting For Coupon Programs

Mike Dudas of Google just tweeted that Google has acquired Incentive Targeting to power highly targeted manufacturer and private label coupon programs. He noted that “Incentive Targeting..[does] for retail couponing what Google [does] for online advertising: make simple, relevant, measurable, & effective” It would appear that the acquisition is for both talent and IP. And …

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